Microsoft made it's fortune based on lowest bidder mentality.
Most people still using Windows simply do not realize how much difference a well thought out operating system can make to their overall computing experience.
We have countless testimonials from switchers simply
stunned that so much power and control could be this easy
to use.
With Mac OS X and especially now with Spotlight, the user knows exactly where to find their information and the search
function in Spotlight is amazingly fast.
All your personal documents, files, photos, music, movies and preferences are stored just a few clicks away in your USER folder.
The applications and file names are much easier to identify and locate. None of that Win/32blahblah.dll stuff that is
meaningless to most people.
Add to this the security and stability of OS X with ZERO
effective viruses, adware, spyware & trojans ZERO,NADA NONE!
when compared to what Windows users face on a daily basis.
Be it e-mail, chat and surfing, or making home movies, cutting CD's recording songs, the iLife Suite provides any user the ability to perform these tasks with ease.
Office and small business users are perfectly comfortable
using Microsoft Office for Mac, File Maker Pro, Keynote, Pages
and a vast array of specialized small business applications.
Apple's Pro applications are widely accepted and praised for
the way they increase productivity.
It helps to undertsand that the real difference between P/C
and Mac is not so much in the hardware, but in the operating
system.
Right now a tremendous pool of developers are working to port previous "Windows Only" applications over to OS X.
These developers are finding that OS X flys on their Intel
test prototypes.
The Army, Navy, Air Force are all converting many intensive
projects over to Apple XServe and XSan and delighted with the results and savings. Not to mention the security.
If you want to actually enjoy the use of your computer,
there is no better operating system on the planet.
The best thing you can do to convince your family to consider
Mac OS X is to take them down to the nearest AppleStore.
Let them see all the products sided by side in a proper display.
If they're still on the fence after seeing the newest iMac
up close I would be surprised.
Good luck!