He's just jealous that:
1. He can't afford it.
2. He's too stupid to know its target market.
Wow! Talk about your room full of thin-skinned people.
That said:
1. Everything on the list is easily affordable. With the exception, of course, of the Segway. If you own one of those, you're not necessarily a jerk: You're lazy and frivolous with your money.
2. The reporter knows the "target market." The intended audience, meanwhile, consists of a) people who would find it funny and share it with their friends and b) people who would take it personally and share it with their friends. Either way, the article is read more, and page views for the advertisers go up as a result. And they, my friend, the advertisers, they are the "target market."