That is definitely true and I am also no fan of Windows systems, but that is no excuse for Apple to sell mediocre hardware for excessive prices....
A 256GB/8GB 2018 MBA can be had for $1,199 at a MicroCenter or $1,249 at BHPhoto. Everyone knows you don't buy stuff directly from Apple. They will charge you more. It's no different than the Microsoft Store with the Surface devices, its the same with Dell. Things are always cheaper at other stores. Apple has
always charged a lot more for their devices because they can. No one else makes Apple devices, only Apple does. But the benefit of that is quality. The OS feels like it was made
exactly for the hardware it runs on. So it runs smooth, things work "just like that", its pretty, other Apple products work along with it "just like that", etc. You're paying for the ecosystem of all that is Apple, that is what you're paying that extra money for.
I've gone through many laptops in the last two years, and I keep coming back to Apple. I always have that thing in the back of my mind "Man... this laptop was pretty expensive, I could get a XPS that does all that I need and it is nearly half the cost...". And I have done just that. I had a 2017 15" MBP, had buyers remorse and took it back. Bought an open box Surface Book 2 15", had quality issues with the WiFi card constantly disappearing and the screen yellowing, took it back got a new replacement (paid more since the previous was open box), had the exact same issues, took it back. Got a XPS 15 9560 and kept it. Noticed the slow response on the screen and got annoyed, wasn't a fan of the slow WiFi performance, but I just dealt with it. It was nearly 1k cheaper than the MBP and SB2 (MicroCenter had the 9560's for $1599), and I was tired of playing the return game.
Kept the XPS 15 for a year. I had many issues with it over the year. WiFi was slow, card would disappear when waking from sleep, the crappy response time, coil whine when taxing the GPU, more than normal battery drain (random) when sleeping, pretty much every XPS 15 9560 issue that came up on forums, I experienced. I got fed up with it and sold the damn thing and went back to my mid 2012 Macbook Pro. I realized I didn't need a high end laptop for my use, everything I did was either not very taxing or server hosted based (esxi home lab), so I absolutely didn't need a powerhouse of a laptop anymore.
Long story short, the 2018 MBA is exactly what I was looking for. I wanted to be back on MacOS, I wanted a native unix/linux shell, I wanted proper window management (the trackpad gestures are so good), etc. Sure the MBA isn't cheap, but I want something that "just works". The Apple tax has always proven to be warranted after you get over the cost and get to work. You get what you pay for with Apple, its that simple. Now... if only they could fix that god damn keyboard issue we'd all be in heaven.