Thanks, this is a very good overview of the current state of play regarding the MBA update. All we have to do is wait and see, hopefully for not too long. I could really do with an MBA but don't want to part away with that amount of money (even considering the sizeable student discount I benefit from) for the current revision, which is short at the least on RAM...
I completely agree. The Apple system rewards those who purchase immediately after an update, and the Apple system punishes those who wait until eight months after an update to spend their hard earned cash (whether those late buyers know it or not).
I refuse to spend my hard-earned cash on a computer that uses eight-month-old technology. Apple counts on people to do this and will buy when a product is updated to have the newest and latest tech, and it also counts on those who know no difference between the component makeup and waiting versus not-waiting. Apple takes advantage of boosting sales during a certain quarter by updating products to boost sales. This is why we see similar time frames between updates and a staggered system of introducing new products and updates throughout the year.
Also, we don't see new updates right before the holidays because Apple knows people are going to buy anyways... because it's the season to buy. Apple has its system down perfectly always capitalizing exactly on the right market at the right time.
In addition, Apple uses incremental updates. Notice how everyone has a list of all things they want from the next update... and Apple never has all of the things people want or could expect from a competitor. Apple uses a system to update one or two things with each revision. That way, us tech junkies, prosumers, and fanboys will keep buying every single time.
Finally, Apple also uses low cost innovations to sell its products as "premium" or so we think "it's worth the extra costs for these luxuries." Consider when Apple introduced the glass buttonless "silky-smooth" trackpad. It costs pennies to produce these "innovations" and that's what's so innovative about them. Consider the backlit keyboard; it's incredibly beneficial to a few, and we will spend the extra money to JUSTIFY buying a Mac over a PC alternative. Aluminum shell is incredibly inexpensive too. I would almost bet money that the unibody architecture aluminum case costs LESS to make than the former piece worked magnesium frame with aluminum wrapped around it.
I love the "Apple Way" but it sure costs me and a bunch of others here on these forums a small fortune! We are paying a premium and always justify it to ourselves even if nobody else.