And yes, the cable feels kinda weird and smells kinda weird also. Way worse than my old cable... but for the good of the planet maybe? i kinda believe its because of using some recycled plastic or so.
I really hope Apple starts making the braided USB cables that come with the Mac Pro standard. The biggest mistake Apple has made in the pursuit of environmentally friendly products is whatever they use for cable sleeves. Sure, it's PVC free, but they break down far too quick.