If there was a better disagree emoji I would use itā¦ we have an angry face and positive options, there is no simple thumbs down availableā¦.
Funny, I seem to be able to disagree with you without feeling the need to vote on it, but ok.
I didnāt bring up the MacBook, I was always using iMac or MacBook Air in my posts.
Ah, you're right-- you interjected into my response to someone else in a way that sounded like you agreed with them, but didn't raise it.
Iām not saying Apple didnāt care about gross margins,
You implied that when Jobs was in charge it was all about innovation and moving forward while Cook is stingy and penny pinching. What I showed you is that Jobs drove margins through the roof and Cook brought them down from the Jobs peak and stabilized them (until high margin services took off in the pandemic era).
Edit: itās as if the bean counters have a note to product to make sure that they can optimize money extracted per purchase (via BTO price gouging). During the jobs era it was just easier to recommend the base model, I donāt recommend the base model any more.
See, like you are here.
my point is this
Given how flash and memory prices have fallen by more than 5x in the 12 years Tim has been in charge we should see more than a doubling in the base models storage and or memory.
You act like differentiating products by storage capacity is a new thing for Apple:
The original iPod was differentiated by storage, the iPhone was differentiated by storage long before there were multiple form factors and camera configurations. Apple has a long history, even under Saint Stephen of segmenting a market by storage and often nothing else.
The Tim era is defined by contradiction. I believe that Apple has never produced such a technically impressive portfolio of products, from Air Pods, to Home Pod to the M2 series, to the iPad Pro, Its all very very impressive. However there is also evidence that he has allowed mercurial interests to infect the product line in some ways. The memory and storage on macs are just one example, the nagging if you donāt sign up for all of apples services is another. Keeping the base storage and ram low encourages users to buy upgraded models that let apple absolutely gouge you on the price of ram and storage.
That's not what's happening. What's happening is that Apple is segmenting their market so that high end pro users and businesses are subsidizing entry level and casual users. I've explained this in other threads, but I'll try again here.
Apple was maintaining a 38% margin before the pandemic, so let's use that as a baseline. It was probably lower on Macs and higher on other things, but whatever, let's keep that.
Let's assume a Mac with 512GB of storage costs $800 to build. To maintain their margin, they need to sell it for $1100.
But that prices important customers out of the market. They want to make a product available to students and entry level users. Someone might say "then they should just drop their margins, they have more money that God", but that person is a socialist and doesn't understand that these margins also feed R&D and maintain the business through lean times. Even hippy dippy Steve was extracting higher margins than bean counter Tim.
So they focus on average selling price. They sell an array of products in the line and aim for a sales mix that averages $1100. If they sell a unit for $900, and another unit for $1300, then they're averaging $1100.
They offer a 256GB system for $900 which is a $200 discount for $20 in flash, or whatever it turns out to be. And they offer a 1TB system for $1300 which is a $200 upcharge for $20 in flash or whatever it turns out to be.
This is what I meant above by different people valuing things differently. If you're buying a machine for your grandmother, or you're racking up dozens of these into a cluster, or using them as point of sale terminals or for museum displays or reception desks or for finance people running web apps you value that machine and the $200 you safe more than you value the extra 256GB of storage. If you're a content creator or data scientist or an individual with a lot data you value the machine and that extra 512GB of storage more than the extra $200 it costs you.
So charging the price of sand for the RAM and SSDs would just make the lower end machines a lot more expensive.
Apple could try to hide this segmentation by creating a bunch of physically different machines with more differentiation in the internal components-- clock the M series chips slower on the lower end machines, make a line of Macbooks with plastic housings and lower quality displays, etc, etc. But they don't. For one thing, it would increase their engineering costs which in turn would increase the product costs just to obfuscate their segmentation strategy and for another this gives really high quality hardware to even the entry level buyers.
Apple has found that storage needs closely align with market segments and rely on that.
So I generally buy higher storage products-- max storage so far on the iPads, I used to do that for the iPhones but no longer need to as they're gotten bigger than I need, and higher than base storage on the Macs. The machine plus the extra storage is worth it to me, so I pay the money for it. Because of me, a grandmother has a Mac. šš