I think the post you quoted only says what kind of store BestBuy is. It doesn't say anything about the people who shop there.
It's true that you could have as much money as Bill Gates but still choose to shop at BestBuy. But if you are looking for a fancy Rolex watch, you don't go to BestBuy, because BestBuy just isn't the kind of store that carries that kind of merchandise.
While Apple watch Edition isn't quite as fancy as Rolex, Apple does seem to be trying to position it as a luxury good. If it's true that Apple is installing safes in their retail stores to hold the Edition watches, then they are definitely too much of a high-end good for BestBuy to carry.
That is a fair point.
There is of course no point in going into a store that does not stock the item you are looking for
I simply have no time for those who look down upon others because of the cloths they wear, places they shop in or their appearance.
You make a good point about security, I feel we are possibly overblowing the OMG It's soooo precious aspect of this just a bit, I mean do they keep iMacs and Mac Pro's in a safe also?
Methinks some people are getting just a little carried away here
As I've said a number of times, right now it's all speculation when it comes to price.
I think we are all smart enough to understand Apple are clever, VERY CLEVER with the way they use the English Language. Taking great care with their words. Sometimes, almost on the edge of misleading, but never actually crossing over that point.
Just very careful with the exact choice of words they use to describe something, and using the language carefully to make something sound as good as in can be made to sound.
"crafted from 18-karat gold that our metallurgists have developed to be up to twice as hard as standard gold."
That sentence alone raises more questions than it answers.
24k gold is mixed with copper and other metals to bring it down to 18k, making it stronger, and cheaper in the process as 24k is generally too soft to be much use in many things. So, Apple has asked them to mix it with other metals for a "strong mix" so to speak, and that's great.
Regards the actual piece of metal.
I would imagine, what is in most people's minds is a solid oblong piece of this gold, which is then machined away with CNC cutting tools to leave the hollow shell so that all the components can fit inside.
The only real question mark that's hanging over this, is what is the wall thickness of this gold shell when all the machining has been completed.
That's the process I have in my mind based upon what I have seen and read. I could be wrong, but that process would seem to be the only valid and legitimate process to produce the body of the watch I think we are all imagining.
Price wise, it's really all hanging totally on this gold wall thickness.
It can't be very thick, as the device is small and if you left the walls of the body too thick there would not be enough room to fit the components inside.
Likewise it can't be too thin, as then it would be too prone to damage.
It could be thin if it was supported by another material directly under it.
But I don't think most people are expecting that, as it would sort of be misleading a little, so I think we can dismiss the idea of them doing this.
As I have said before, "if" the wall thickness is just 1mm in most areas. We are looking at a 18k gold value of around $1200 just for the body itself, and you can use the $349 of the entire sports watch to work out for yourself how much making that $1200 into a watch would push the final price up to.
This is of course just educated speculation, and it totally and utterly depends on 2 simple factors.
1: How thick is this gold wall of the case as that directly changes the price.
2: How much, I call it "Fashion Tax" would Apple put on top, to artificially position it in a particular price band/zone they wish it to occupy when it sits alongside other gold watches, even normal watches in the marketplace.
None of us knows the answer to those 2 fundamental questions, and won't know until the say of the pre-launch show where we shall learn of pricing, and then after launch the teardown/dissection that will show us exactly the engineering behind the body of this watches case.
Watch.
