They both want to make very fast chips that also perform reasonably well in lower-power states. It's a reality of modern chip design that the performance cores will use significantly more power vs the efficiency cores without a corresponding linear improvement in performance. Thats due to power-hungry performance core design elements like longer instruction pipelines, more superscalar units, more complicated instruction reordering capabilities. These aren't the result of Apple targeting benchmarks like Geek Bench - it's Apple trying to make the fastest and most competitive chips they can.