You can't expect to have the same CEO only all your lives... That'd be just too boring....
Besides, all Microsoft has to offer is VR. where u wear those big blocky googles on ya face. (aka, oculuc rift)
If Apple were to come out with something like that at least they'd have more sense to wait, and make it thin, plus more mainstream stuff...
While it's still good tech, so was 3D as well, but look how that tuned out... To me, anyone can bring out a product, but unless u know the market will eat it up, with bulking blocks on it... its not anything.