I don't see how anyone could have bought it with a $30/month price tag. It's not a smart phone, I don't understand why Verizon would have treated it like one...
That I think is the crux of the failure. The concept was interesting and may have drawn the young crowd, but pricing it like a smart phone but having no smart phone abilities was absurd, besides. The crowd that they were marketing this for, does not have the deepest pockets, so charging them a lot and NOT giving them the same abilities of an iPhone/android phone was absurd.