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Microsoft's New Ad - What will they copy next???

A

adiospc

macrumors newbie
Original poster
Oct 23, 2006
10
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Has anybody else noticed yet that the new XBox commercial is a complete copy of Apple's iTunes commercial that come out earlier this year? You know, the one that takes album art spins it around and builds a building.

Microsoft just introduced a new xBox ad that takes game covers and build the xBox out of them. Seriously, what will Microsoft copy next? It's just amazing to me that with all the money that Microsoft has in it's cash coffers that they can't bring true innovation to the consumer and they can't come up with original ideas. Apple does it first....does it better...always has!
 
I hate to break it to you, but neither Apple or Microsoft make their own ads. They use what the experts call an "ad agency". In fact, they may use the same ad agency. If that's the case, the ad agency is ripping itself off.:rolleyes:
 
adiospc said:
Has anybody else noticed yet that the new XBox commercial is a complete copy of Apple's iTunes commercial that come out earlier this year? You know, the one that takes album art spins it around and builds a building.

Microsoft just introduced a new xBox ad that takes game covers and build the xBox out of them. Seriously, what will Microsoft copy next? It's just amazing to me that with all the money that Microsoft has in it's cash coffers that they can't bring true innovation to the consumer and they can't come up with original ideas. Apple does it first....does it better...always has!
Click to expand...

Link please.
 
OnceUGoMac said:
I hate to break it to you, but neither Apple or Microsoft make their own ads. They use what the experts call an "ad agency". In fact, they may use the same ad agency. If that's the case, the ad agency is ripping itself off.:rolleyes:
Click to expand...

Apple uses TBWA\Chiat-Day in Los Angeles. Microsoft uses McCann-Erickson in San Francisco. So no go on that theory, but I can personally testify to the lack of creative vision and general client sycophantery of the latter agency. :mad:
 
Silencio said:
Apple uses TBWA\Chiat-Day in Los Angeles. Microsoft uses McCann-Erickson in San Francisco. So no go on that theory, but I can personally testify to the lack of creative vision and general client sycophantery of the latter agency. :mad:
Click to expand...

So, the true villian in this plot is exposed.:p
 
Yes, while it's true that the ad agencies come up with the ads, it's ultimately the marketing department's decision at "MisterSofty" wether to approve the ad or not. I just find it amusing when they make obvious blunders like these..... the other irony is that most ad agencies and creative professionals use macs! Isn't it just fun to root against the other team!
 
OnceUGoMac said:
I hate to break it to you, but neither Apple or Microsoft make their own ads. They use what the experts call an "ad agency". In fact, they may use the same ad agency. If that's the case, the ad agency is ripping itself off.:rolleyes:
Click to expand...

Yes, obvious point... I'm sure there will be tons of these kinds of ads coming out now. My point was simply that Apple does it first, smarter, better, cooler! And it's fun to root against Mr.Softy!
 
It's funny to think about how iconic the iPod and anything iPod related has become. It's like the ad-execs who came up with the iPod ads have tapped into the minds of the 16-26ers who spend money, and everyone wants to copy that model and capitalize on the captive audience the iPod commercials have.

My example: the new intel Core 2 Duo commercials. What dancing people have to do with microprocessors, I'll never understand, but hey.. people watching might see the beginning of the ad and think.. oooo! a New iPod! Instead, they learn about the new Core 2 Duo. Possibly pointless in their minds, but it certainly works I think.
 
They have also gone the '+' route too. You know iPod + Nike.

On the MS page it has 'Microsoft + a great experience' something like that anyway. They forgot to put the end on though:

Microsoft + a great experience = a **** home movie

EDIT: While looking for a link to the above. I found this: http://www.microsoft.com/windowsvista/experiences/default.mspx

Does anyone find the laptop in the pic with the girl looks suspiciously like a PowerBook?
 
stuartluff said:
They have also gone the '+' route too. You know iPod + Nike.

On the MS page it has 'Microsoft + a great experience' something like that anyway. They forgot to put the end on though:

Microsoft + a great experience = a **** home movie

EDIT: While looking for a link to the above. I found this: http://www.microsoft.com/windowsvista/experiences/default.mspx

Does anyone find the laptop in the pic with the girl looks suspiciously like a PowerBook?
Click to expand...

It's funny you should see that too! It's totally a mac laptop photo. Another oversight by MS.

Take a look at this page: http://www.microsoft.com/windowsvista/features/foreveryone/sidebar.mspx
and you'll notice the icons are also totally Appleish looking icons. The mail icon for example... look familiar? Gadgets instead of Widgets? Come on now!
What's going to be very interesting are the rest of the OS X Leopard surprises that Steve Jobs hasn't disclosed yet, but will at MacWorld, after Vista is released (maybe). I'm sure Mr.Softy is scrambling to incorporate their version of Apple's "Time Machine" and "Spaces" into Vista somehow.
 
yellow said:
My example: the new intel Core 2 Duo commercials. What dancing people have to do with microprocessors, I'll never understand, but hey...
Click to expand...

To be fair, Intel used dancing people to pimp their CPUs for many years.

That is, assuming there were actually people inside those bunny suits.
 
It seems different enough to me to be fine. Similar idea, but done in a very different fashion.

By the way, were all you guys as outraged when apple basically copied the Postal Service video for that chip factory commercial?
 
panoz7 said:
It seems different enough to me to be fine. Similar idea, but done in a very different fashion.

By the way, were all you guys as outraged when apple basically copied the Postal Service video for that chip factory commercial?
Click to expand...

Apple didn't copy the Postal Service video. The same people who made the Postal Service video made the Apple commercial. And while Apple had to give it the go-ahead, Apple can hardly be expected to have seen the Postal Service video. I mean, I love the Postal Service, and I had never seen the video until the row about that erupted. The difference is that the iTunes commercials are very high profile and both Microsoft and the ad agency should have known about them.
 
Southernboy said:
Wait 'til you see the Zune ads with dancing silhouettes... cool ;)
Click to expand...

Quicky job
 

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