No. We can't. Apple's main business is selling hardware, not pimping other people's content. A Blu-Ray Drive and a DVR capable Mac device would sell well. All this money would go to Apple, not Universal, or Sony or whomever. It would also expose more people to the iTMS so their sales in this arena would probably increase also. So again, you don't understand the issue and I do not agree with you or others who use this poor logic.
I think there are several reasons Apple will not offer BluRay:
1. Jobs does not believe it has a future - he has made it pretty clear that he thinks digital distribution will obsolete BluRay and he has no interest in dead end technology.
2. Apple has it's own DRM schema and doesn't want to deal with the whole HDCP mess. HDMI doesn't need to support it, but BluRay disks use it. I doubt Apple wants go through licensing HDCP (and paying Intel for it) to add a technology Jobs views as dead end.
3. Adding BluRay means losing iTunes sales of HD content - in the end, ATV (and much of the other Mac lineup) is just a foot in the door to get the long term revenue stream from iTunes. Open up a second source of content threatens that; why do you think teh current ATV has no DVD drive? Apple wants to change how people think about buying content; one way to do that is to remove teh old way and leave the new way as the only option.
Of these, I think #1 is enough to keep BluRay off Apple products. Jobs has shown repeatedly that when it comes to his vision vs what consumers want today he goes with his vision. Given his string of hits I understand why.
Adding a DVR would mean including DRM to satisfy content providers (whom Apple needs for iTunes) and just confuse and piss off consumers when they can't transfer recorded content to iTunes and beyond. Apple pushes iTunes as the hub for all content; and excluding some would run counter to that. Plus, Jobs probably views OTA and Cable TV as on the way out; with a new streaming model as the future. So why add problems for a dying business model?
The real issue is, in the end, Jobs doesn't care what consumers want; or what incremental sales Apple will get from some feature. He will sell him his vision of the future; and if you don't like it go elsewhere. Of course, he plans yo make his so compelling that anything else will seem second rate.
Kidding (mostly).
