That's not proof of anything just a listing of an item in a catalog. Again added nothing showing a business model nor an explanation of the reasons for the higher cost it just shows an item and a retail price.
When I first started in HT I bought cheapo cables. I found that the connectors on the component video would not maintain grip. I bought some monster cables, though the picture was not noticably better the connectors were much better and wouldn't fall off, then again I could barely pull them off.
A company that sells average hardware and make an exorbitant amount of profit margin on it....?
Wait, hang on, I feel as if I should know this one....
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I've found much better deals on Monster Cables online than in the local retailer like Best Buy. Same with HDMI cables (DVD/BluRay -> TV). With my electric guitar, a better quality cable like Monster is quieter than what came with it.