Microsoft, Google and Samsung offer varying levels of services. One can make a point those that don't are more focused on providing a specific product, rather then being distracted by other non-core services. Apple sees the future on services, they want you to buy the hardware and hook you on the services.
When my mom's MacBook Air had a problem a couple of weeks after the warranty expired, she went to the Apple Store and they fixed her computer for free. I bet you can guess which brand she chose when she wanted a smartwatch.
The attitude of Apple wanting to "hook" people on the services misses the point. Some of Apple's customers aren't expert, know-it-alls and appreciate the customer service.
The stores actually offer an experience that hasn't really been replicated by anyone.