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macrumors G3
Anyone looking for an intriguing ten-minute read about coffee ought to take a look at Alexis Madrigal's Atlantic piece on Blue Bottle Coffee; its founder James Freeman; and its efforts to bring it particularly delicious New Orleans Iced Coffee to the wider world.
Even if you don't like iced coffee, its a fascinating portrait of a coffee idealist and his mission to bring his product - and his company - to the wider world.
Thanks for that! I have to admit I do enjoy Blue Bottle's iced coffee...