It’s always interesting to see how they innovate around the goal of making something gimped and cheap
“Mega Margin Machines” if you will
“Mega Margin Machines” if you will
Is his business advice or is this a personal OCD thing?They now have so many problems with disjointed and illogical upgrades because there are just far too many models. They just need a regular iPad that is for most people and then a pro model. And maybe two sizes for each etc.
They need to streamline the lineup again like they did in the past. All of their range is now bloated and disjointed support for the latest offerings in their software.
How about a 90 Hz ProMotion screen for the iPad Air (and next MacBook Air, iPad mini, and regular iPhones)? Call it ProMotion, but bump the screens on the super premium devices (iPhone Pro, iPad Pro, MacBook Pro) to 144 Hz "ProMotion+" in their next models. The iPhone SE and base iPad remain at 60 Hz for the time being.Why is there a rumor of an iPad Air refresh? .... If they give it ProMotion, it will completely cannibalize iPad Pro sales.
I think a US$399 starting list price (US$359 for education) is tolerable. For 96 or 128 GB of flash storage, Wi-Fi only, non-laminated display, A16 processor, 8GB of RAM, and maybe 2 or 3 colors (if Apple wants to reserve "special" colors for higher spec models, to play those pricing games). Keep the iPad 10 around for a while at US$329 (US$289 education).The key thing I'm looking out for is the price. At the current $349 starting base price is what the base iPad should start from.
The most funny thing is that Pro iPads are lighter than Air. Also, the difference between the 11 Pro and 11 Air is only 16 grams. So Air now means nothing really, maybe just that it is lighter on your wallet compared to the Pro.They now have so many problems with disjointed and illogical upgrades because there are just far too many models. They just need a regular iPad that is for most people and then a pro model. And maybe two sizes for each etc.
They need to streamline the lineup again like they did in the past. All of their range is now bloated and disjointed support for the latest offerings in their software.
The most funny thing is that Pro iPads are lighter than Air. Also, the difference between the 11 Pro and 11 Air is only 16 grams. So Air now means nothing really, maybe just that it is lighter on your wallet compared to the Pro.
This would make sense, as the iPad doesn't really need anything faster than A16 from a non-AI performance point of view, but...Putting the A17Pro in the iPad Mini has opened up a few problems for Apple. Given the high volumes the base iPad tends to sell in, surely Apple will want to get Apple Intelligence into it soon (and indeed, their whole product line).
[*]The A16 chip is the logical next step for the iPad that keeps it below the iPad Air/Mini in performance,but means AI won't make it to the iPad until 2026.
This is an assumption, and a big one at that, but we have no real evidence this is the case. If Apple wanted A17 Pro in the base iPad, they would have planned for it. (Note that not all binned chips are actually defective.)[*]The A17 Pro chip is likely only available in small quantities (likely left over from the iPhone 15 Pro run, and matching the iPad Mini sales), so is unlikely to feature is a high-volume product.
I agree A18 is quite unlikely, but that still doesn't rule out A17 Pro.[*]The A18 chip would give AI, but place the iPad above the iPad Mini in performance at (presumably) a lower price point.
not really. pair a16 with 8gb ram and voila. a16 is basically a 4nm a17 without ray tracing. and no, you dont need a17 pro npu for apple intelligence. m1 has a14 npu and it does just fine.
it should not be trivial for apple to package a chip with higher ram. a13 came in 3gb (ipad 9) and 4gb (iphone 11 series) variants. a14 came with 4gb (ipad 10, iphone 12) and 6gb (iphone 12 pro's) variants. pair an a16 with 8gb ram and you have an apple intelligence machine
A16 would be absolutely find for the average iPad user, but Apple has been pushing so heavily on Apple Intelligence in its adverts over the last month that I find it hard to believe that they wouldn't want this device to have it too so they can highlight that their complete iOS/iPadOS/MacOS lineup has AI access.This would make sense, as the iPad doesn't really need anything faster than A16 from a non-AI performance point of view, but...
This is an assumption, and a big one at that, but we have no real evidence this is the case. If Apple wanted A17 Pro in the base iPad, they would have planned for it. (Note that not all binned chips are actually defective.)
I agree A18 is quite unlikely, but that still doesn't rule out A17 Pro.
Either way, the SoC is less of a concern to me for real world usage, AI notwithstanding. I'll likely be buying the next iPad, and what I really want to see is 6 to 8 GB RAM (the latter perhaps needed for AI) and 128 GB storage. The SoC is of secondary interest. To put it another way, for the entry level iPad:
A16 / 4 GB / 64 GB - I wouldn't buy this unless they lowered the price.
A16 / 6 GB / 64 GB - I'd be OK with this if the price is right.
A16 / 6 GB / 128 GB - I'd be very pleased with this, if they didn't raise the base price.
A17 / 8 GB / 64 GB - I'd be OK with this, but it would be a bit of a let down. I'd rather have 128 GB than A17.
A17 / 8 GB / 128 GB - This would be amazing, if they didn't raise the base price.
My point was that "binned" chips don't actually have to be defective. They can be fully functioning chips that were "binned" purely for marketing purposes. There is a long history of many companies doing this. In fact, Apple is doing this right now with memory chips for the iPad Pro. It is using 6 GB chips with 2 GB deactivated per chip.A16 would be absolutely find for the average iPad user, but Apple has been pushing so heavily on Apple Intelligence in its adverts over the last month that I find it hard to believe that they wouldn't want this device to have it too so they can highlight that their complete iOS/iPadOS/MacOS lineup has AI access.
We've heard all year that Apple (and TSMC) want to get off the first gen 3 nm line / A17Pros and onto the second gen / A18 line due to lower per chips costs. I believe that the all the binned A17Pro chips that weren't up to iPhone 15 Pro standards will be used in the iPad Minis. If I am wrong, surely it would make sense for the non-binned / full GPU A17Pros to ship in the more expensive Mini and the binned / lower GPU count A17Pros to ship in the cheaper, base iPad.
Neither, just a criticism. Which was what happened when Steve Jobs came back to Apple when their product lineup was similarly bloatedIs his business advice or is this a personal OCD thing?
Not a chance. Like the iPad mini, the new iPad will not get an M series chip. Bookmark me.The new iPad will definitely have the M1 chip, just like the old iPad Air. The old iPad Air had the M1 chip, so it’s a safe bet. It’ll also support Apple’s intelligence features, but only the USB-C Apple Pencil. Book mark me 😉
Agreed. It would be fair enough if the Mini 8 (rumoured to have OLED of some sort) came before the Air 7 - and surely that would make sense for Apple since if Air users then wanted OLED and were annoyed that the Mini had it first, they could just buy a Pro. Users of the 8.3 inch size are the only ones without an OLED option.Why is there a rumor of an iPad Air refresh? Why so early? And why would they refresh it but not the iPad Pro? They should've just given it the M3 to begin with no? It already has 8GB RAM, what more can they do? If they give it ProMotion, it will completely cannibalize iPad Pro sales.
Maybe that explains the iPhone Air...Apple tried to abandon the "Air" names in the 2010's and I think they saw a noticeable sales hit
The Air branding, because of how amazing the 13" MBA was in that decade, has really really stuck with consumers.
The A18 is cheaper than the A17 Pro. Smaller die size and uses cheaper TSMC N3E process. The N3B process was discontinued by TSMC so these are using their inventory of parts.This is an assumption, and a big one at that, but we have no real evidence this is the case. If Apple wanted A17 Pro in the base iPad, they would have planned for it. (Note that not all binned chips are actually defective.)