The other difference is support costs. The Zenbook is a few hundred dollars cheaper, assuming you don't manage to pick up an M2 Air AFTER the inevitable M3 version comes out (there will probably be deals on M2 Airs around). It REQUIRES an Anti-Virus subscription (the free Windows Defender might or might not be good enough - and, as it gets better, the chances of Microsoft turning it into a paid subscription service increase)...
Many of the features of Defender are already locked behind the Microsoft 365 subscription (which you may well already be paying for because of Word and friends). Many Mac users, of course, ALSO have to pay for Microsoft 365 - nothing is as compatible with Word as Word! Microsoft is loudly dedicated to a Software As A Service model, although consumer Windows itself isn't a subscription - YET (but will that change in this machine's lifespan?). Many businesses have ALREADY had Windows subscriptions rammed down their throats.
It's likely to last a year or two less (none of the inexpensive Core Ultra machines are likely to have a Mac's build - the more expensive ThinkPads and EliteBooks DO, but those are at least as expensive as Apple). The much hotter chip will also put more wear on internal components, even in a beautifully built ThinkPad. The base M3 MacBook Pro is remarkable for how little thermal stress it has (a fanless Air will have more).
Windows machines are also much more likely than Macs to have a software issue that requires IT support to fix - and there's no free Genius Bar. For an individual, that probably means taking it to Geek Squad or something similar. Geek Squad is nationwide (it's Best Buy), so it seems a fair comparison. There is a VERY basic remote service for $39, but almost everything is going to require their next tier for $149, since all malware support is $149, and they define malware very broadly (an accidentally installed ad-spawning extension in your browser is malware, for example, even if it was announced on page 23 of the Terms of Service for something you installed on purpose).
The other option is a My Best Buy Total subscription for $179/year (which includes Geek Squad), which is more than twice as expensive as AppleCare+ for this level of machine. My Best Buy Total also includes similar extended warranty and tech support on OTHER electronics you buy through Best Buy during the membership - so if you buy several computers or, say, a computer, a home theater and a game console, it may make more sense. It even (supposedly) includes appliances - but the protection is limited to two years, and a lot of appliances' original warranties are longer than that!
I'd guess that adding $200/year to the price of most individually owned Windows machines for support is pretty much fair. If you really know Windows, you may well be able to skip it. In an institutional environment, you'll have help from school, corporate, government, etc. IT - but Windows costs those IT shops a lot of money. The studies I've seen say that Windows is anywhere from two to ten times as time-intensive for IT to support as an equal number of Macs. IT departments love Windows because it increases their relevance and power.