What? Why would you not want to profit in business???
Of course they are making a killing...
Where is your proof of them calling it a "break even" operation? Just assumed?![]()
I'm basing that on Apple's own statements made, primarily, during the quarterly earnings teleconferences. They are content to operate the App Store (like ITMS) on a break even basis in the belief that they help drive hardware sales. If they do make money on either operation - and I didn't say that they don't - that's just gravy.
Razors or video game consoles are sold at a loss in order for you to be locked in for blades and software. Gillette and Nintendo don't look at that as a loss, simply driving larger profits. This is similar, except that it is "cheap" media to drive hardware. Same result.