Agreed, but my hunch is most manufacturers want to shy away from producing modular products. With those types of products, though of benefit to the consumer, they may not necessarily benefit the manufacturer's bottom line to the same extent, so modularity is not prioritised.For a Mac Pro to make sense they need to start looking at some level of modularity such as offering M.2 SSD support (absolute must have), and introduce expansion cards dedicated to specific tasks.
For example if the M4 Ultra has 80 GPU cores with 128GB unified memory out of the box, and a customer needs to really push graphics related tasks they could offer a dedicated GPU card with 320 GPU cores and dedicated graphics RAM.
Similarly, with the move towards AI focused businesses some customers may value the option to greatly expand the number of Neural Processor cores beyond those out of the box.
They should possibly consider moving the SOC to a dedicated card so that users can upgrade from M4 without needing to buy a whole new chassis.
And reality says:
The Mac Pro is so useless that not even Apple presents it in Commercials and Marketing like Keynote Videos.
No one wants this thing. Why should the company invest into an exclusive extreme chip?
It depends how much Apple could charge for dedicated expansion cards.Agreed, but my hunch is most manufacturers want to shy away from producing modular products. With those types of products, though of benefit to the consumer, they may not necessarily benefit the manufacturer's bottom line to the same extent, so modularity is not prioritised.
In consolation, at least the new Mac Pro seems that it will be fast and powerful. For professionals, that's got to count for something.![]()
Well, the current 2023 Mac Pro does allow for an upgrade kit to the 2025 internals. The kit would need two components (at most): the logic board and (probably) the Thunderbolt input/output board:[…] if you want to upgrade to a newer chip you have to buy a whole new computer wasting a perfectly good premium computer case.
I'm really hoping Apple add some modularity finding a way to allow users to keep the same case and upgrade the SOC when the M5 / M6 / M7 etc... is released […]
I had no idea how hard naming things would be until I became a dev.These subcategies for the m-chips are ridiculous. Now there is Mac Pro but not with the pro Chip.
Mac Pros were generating sales when they started at £2k. All the designers I knew had them. Then Apple started charging £4,500+. Irrespective of it being a business ex and iMacs etc, the Mac Pro had a 100%+ price increase.Well, except that, maybe unlike Intel, this reluctance to update the high-end Apple Silicon Macs isn't hurting Apple in any significant way:
MacBooks Pro and Air are by far Apple's best selling and most profitable Macs and thus the ones that get the most frequent updates.
I don't even need to pull out any graphs of the literal sales numbers because the proof lies in the average days between product updates for each Mac, respectively:
Granted, it's not a direct, 1/1 correlation between Apple's Mac sales numbers. And we can only guess what profit margins are for each.
- MacBook Pro: 384
- MacBook Air: 411
- Mac Studio: 454
- iMac: 551
- Mac mini: 732
- Mac Pro: 938
But if you've been following Mac product releases over the last 10-20 years, and have observed what Macs are most commonly spotted "in the wild", it's quite easy to see that there's nothing personal or abstract about why some Macs seem to get new releases almost every single year, while others don't see any new releases for years and almost appear to be abandoned by Apple.
-Apple makes Macs for profit. And Macs Pro, whether due to high manufacturing costs or low sales, simply aren't generating enough profit to warrant frequent product releases.
I wouldn't be surprised if we never see a new Mac Pro again and Apple instead starts offering a(n even) higher-end Mac Studio with an "Extreme" chip.
Back in the 90s I dreamt of buying a computer with 4 discrete processors. I would then build a solitaire game where each suit was run by a dedicated processor… 🥸If I was a Billionaire I would buy one and MAX it to the extreme. Then just use it for email. Thats it.
Which is why Apple would never waste the money to produce them. Apple’s bread & butter is the Air’s and MacBook Pro’s. EVERY other Mac they release is just some iteration of what they focused on improving for the baseline, Pro and Max chips. That allows them to spread the R&D over the entire line. The VERY tiny unit sales of the Mac Pro means it’s not worth the effort to create a unique infrastructure just for 100,000 a year. Making a return on that investment would be really challenging.Air & Pro do not need high-end multi-die packaging solutions, SoCs are fine for those, almost like they were developed to use SoCs in the first place...
The high-end desktop/workstation/server markets is where multi-die packaging can shine; and Apple using their own silicon in their Apple Intelligence servers is where the R&D can be done to also allow these high-end packages into the Mac Studio/Mac Pro line-up of desktop/workstation products...
I await the all-new Mac Pro Cube Personal Workstation, powered by the Mn Extreme multi-die packaged "chip"... ;^p
When Apple did their mea-culpa regarding the Mac Pro, they literally spelled out how they were going to do things going forward (for those that listened). They see dollars aligning to performance levels and, anyone that wants a performance level will need to buy into that performance level going forward. Then, by raising the performance levels of the lowest end so dramatically, they created a world where someone that would have absolutely required some desktop beast would be able to do just as well on a laptop. Many have taken them up on that and dropped the desktop and, for folks that don’t need internal storage or networking cards, they’ve effectively cannibalized the Mac Pro’s reason for existing.What I find baffling about the Mac Pro debacle is that it is really of Apple's making. There was no need to position this product as an uber-expensive niche model.
Many of those designers were using desktops because laptop processors of the time couldn’t compete against desktops. With Apple Silicon, for £2k today, many of those designers would opt for a laptop with performance that run circles around those old Mac Pros AND, if they need to visit a customer site, they can take their own computer with them. We’re no longer in the age where single core performance of laptop chips are artificially constrained in order to create a tiered structure of chips for customers to buy (at least, not in the Apple Silicon world). So, for most day to day processes an average designer is not going to notice a huge difference between working on a Mac Pro or working on a MacBook Air sitting on an ice pack.Mac Pros were generating sales when they started at £2k. All the designers I knew had them. Then Apple started charging £4,500+. Irrespective of it being a business ex and iMacs etc, the Mac Pro had a 100%+ price increase.
I don't see the commercial/defense/scientific/industrial markets buying Macs, I see them buying Linux equipment for supercomputing.There are customers who need slots. And a beefy power supply.
And the Mac Pro fulfills that need; especially the rack mount version, for commercial/defense/scientific/industrial markets.
The days of upgrading your Mac without directly paying Apple are all but over.A fair point, but I still don't think it should be necessary to buy additional hardware just because Apple wants to use non-standard drives as the default storage method.
It would be far more consumer friendly if Apple added M.2 support to the Mac Pro out of the box.
I don't see the commercial/defense/scientific/industrial markets buying Macs, I see them buying Linux equipment for supercomputing.
Apple finished losing those markets, even without having finished winning them, when it withdrew the XServe a long time ago.
It’s useful to remember that the Ultra is already multi-die advanced packaging. Two Max is multiple dies. This fact doesn’t contradict what you’re saying, indeed it reinforces it.Which is why Apple would never waste the money to produce them. Apple’s bread & butter is the Air’s and MacBook Pro’s. EVERY other Mac they release is just some iteration of what they focused on improving for the baseline, Pro and Max chips. That allows them to spread the R&D over the entire line. The VERY tiny unit sales of the Mac Pro means it’s not worth the effort to create a unique infrastructure just for 100,000 a year. Making a return on that investment would be really challenging.
And, if someone wants the “fastest Mac”, it’s not like they’re going to find it anywhere else in the industry, so there’s not even a critical need to produce any multi-die solution. Just throw more cores on the Ultra version and there will literally be nothing on the market that can do what it can do.
With the minor exception of every Mac besides the Mac Pro, of course. Your point is still valid, but they are only dragging their feet with the MP; the rest of the Mac line has been fairly regularly updated since the AS transition.One reason Apple switched away from Intel chips was that Intel was not making new chips fast enough. If the Mac Pro is to be the top-of-the-line Mac, it will need more frequent updates than once every five or six years.
Apple is now the new Intel.
With the minor exception of every Mac besides the Mac Pro, of course. Your point is still valid, but they are only dragging their feet with the MP; the rest of the Mac line has been fairly regularly updated since the AS transition.