As it stands right now Apple isn't in the ultra portable market at all. That's incredible since their 12" PowerBook was a home run - in the ultra portable market.
We can thank the iPad i suppose for all this neglect.
Where does the Air go from here? Well they have serious competition now, OSX aside there's contenders, some are well priced and work like a charm.
What does Apple have to do to hit the mark? Well I'd bet a bundle they'll miss the mark and Apple will NOT make the ultra portable us MacBook Air fans are longing for.
Sony Z for example. While I'm certainly not a fan of the notebook or the company the Z is packed with features and it's 3 pounds. It truly feels light as feather in your hands and it fly's.
High Resolution, 3 ubs ports, express card slot, sd, hdmi PLUS dvd or blue ray burner ... wow. That's a lot of computer.
The MBA and the 13" MBP may become as one and we'll see an 11" MBA maybe ... still missing the mark for a productive ultra portable and we all know now as far as ports and features are concerned a new MBA will NOT have them, hell the 17" MBP can't be spec'd to this degree.
It's an iPhone, iPad buy a 15" MBP or a 27" iMac company now ... ultra portables? full featured ultra portables? No interest from Apple there, too small a market, not enough profit and a hell of an R and D cost to redesign all this while all Engineers are iOS crazy ....
Maybe time to look elsewhere ..... want a full featured ultra portable from Apple don't hold your breath ... Asus, Sony, Lenovo they've taken the interest Apple hasn't.
There is a lot of people I'm sure who don't want a 15" MBP sitting on their lap every evening, or fitting into tight spots when you're traveling and the the iPad is far to underpowered for many, a good ultraportable along with an external display can replace a LOT of devices ... like the ipad, 15/17" MBP and the Desktop all could be replaced by a notebook like the Sony Z for example, just as good on the couch as an iPad except you can actually type fast and do work, it can handle what a 15" MBP can handle hook up to an external monitor the desktop is gone.... just thinking out loud here I guess...
While I will agree Apple has focused far too much time, energy, and product development on iOS, I don't believe it will continue to ignore the Macs. I believe the MBA will be the next Mac to receive a complete makeover. I don't believe there's a chip, and also given the issue of Intel bullying Nvidia out of the game, that allows Apple to aggressively redo the MBA. I do believe it will take some time and a lot of resources to revamp all of the 13" Macs. Since Apple kept them with C2D CPUs, it seems fair that the MBA not get an update. Really, the MBA is already using the fastest CPU in its class.
That being said, I will not continue to give Apple a free pass indefinitely. I do believe that Apple has had nearly enough time... by January, I want to see new 13" Macs across the board. I want Apple to focus on the MBA, and I want to see an MBP and MB with beyond C2D and Nvidia chipsets. I hope this means Core i-series CPUs and ATI 54x0 series GPUs. I really believe the 54x0 series offers Apple a streamlined solution that enables users to have the graphics performance necessary of OS X and yet uses lower TDP as Apple is used to in the 13" Mac series of notebooks.
The MBA needs a redesign to enable Apple to keep up with ultraportable competitors. At the same time, I don't believe Apple is not in the ultraportable market at all. In fact, I would say its entire 13" line of notebooks COULD all be considered ultraportable... to a varying degrees. The thing is the MB is the budget, the MBP is the performance, and the MBA is the classy and elegant super thin sans the optical drive and two pound battery (I know it doesn't really weigh two pounds). I think the redesign comes to thicken up the thinner parts and thin out the thicker parts of the MBA. I see a .5/.6" MBA as the "sweet spot." I believe Apple could cool it better with a uniform thickness, and I do think Apple went too thin. My "money" is on keeping the weight at 3 lb. with the MBA.
If Apple goes with 11.6", I believe it will be too close to its iPad market. I don't feel there's any reason to do that. Ultimate user "experience" comes with the full-sized keyboard. At the same time, Apple could make the MBA much smaller, in terms of depth, width, by eliminating most of the bezel and wasted space around the keyboard. However, that leaves less space for a logic board, GPU, RAM, and SSD... does Apple have to thicken it up then, maybe? I don't know, but I know from my own experience that the number one feature of the MBA is its weight, or lack thereof, that makes it my favorite Mac of all time.
Finally, I have been on the attacking side of the fence, with the lack of update to the MBA, but I honestly feel the MBA just keeps getting more and more relevant with each update to OS X. The 9400m just keeps getting better and better. Apple has also speed up the SSD. The top-end MBA is twice the Mac it was when introduced... and that's saying something for Apple to actually keep making a Mac better and better... because it used to be Apple wouldn't focus on its prior Macs and required users to buy a new one to get any performance improvements.
With Intel axing Nvidia out of the GPU and chipset market, I do believe Apple gets a pass until Quarter One 2011... beyond that I will jump the fence and ignore the 13" Macs for a long while. However, Intel hasn't left Apple with many outs on the CPU/GPU/chipset side of the Macs.
The clearing out of Nvidia was a blow to us consumers. It was a disgusting anti-competitive practice, and I hope Intel pays dearly for its unethical move. We still are better off with Core 2 Duo and Nvidia GPUs/chipsets... and that will be the case for a long time to come.
Intel has integrated worthless graphics and forces a lackluster chipset to boot... that is the way unethical and worthless companies do business, so we should all hope Apple jumps ship and finds an AMD solution that could further its complete line of Macs. The Mac users are losing here and the only right move Apple had was to keep C2D in the 13" Macs as long as possible. We won by Apple not giving us Core i-series CPUs with Intel's worthless IGP. Let's give Apple a break for making the smart move there.
Beyond Q1 2011, I make no more excuses for Jobs and co. Until then, I am willing to accept the MBA as a hell of a competitor to all ultraportables on the market. It's not the fastest, nor most powerful Mac ever, but it is the most fun Mac ever. In addition, it's completely capable of running one OS with its 2 GB RAM, OS X 10.6, Nvidia GPU, new Toshiba SSD, and 2.13 GHz C2D.