I don't ever recall seeing ads in Apple News App but in the last month or so I've noticed ads. And I don't mean ads in articles, those I expect, but rather in the main News App body, between headlines - see pic.
When did Apple start putting ads in here? One of the main reasons I always prefer Apple to others was that I've never been served ads. This is very disappointing.
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EDIT: As of some time in May 2020, I no longer see ads in the main window of the News app. Apple must have realized how idiotic that was.