Just a @#$%&* non-glossy screen option would be fine with me. Criminy, I still can't believe Apple botched this iMac so badly--and that's an easy thing to get right. I know the new iMac is popular, and I know my opinion is in the minority, especially here on a site like MacRumors where most people don't want to hear the negatives, but it's the truth. Apple hobbled the iMac with that one decision.
I really need to upgrade my outdated computer in the next few months and I'm seriously looking at buying a PC, as much as I despise that idea (although my employer uses Windows and it would make things slightly easier for me in terms of work.) But the glossy screen is a deal breaker for me and as it stands, there is no Mac right now that matches what I want for the price. The Mac Mini is underpowered, the Mac Pro is way out of my price range, and I really don't want to buy an old refurb or used one.
So for me, the simple addition of a matte screen option would be a welcome "upgrade." I'm hoping that Apple offers that before my patience runs out.