Just a @#$%&* non-glossy screen option would be fine with me. Criminy, I still can't believe Apple botched this iMac so badly--and that's an easy thing to get right. I know the new iMac is popular, and I know my opinion is in the minority, especially here on a site like MacRumors where most people don't want to hear the negatives, but it's the truth. Apple hobbled the iMac with that one decision.
Stop exaggerating
The screen is lovely. I am looking at one now. It is miles better than ANY other monitor I have used, and I've used quite a few in my time (Ranging from CRTs to Various types of newer displays). The internet echo tube has blown the problem WAY out of proportion.
It doesn't reflect half as much as people exaggerate. I'm in my room, it's bright outside and I have a window to the right of me, casting it's light on my iMac. And I have a little lamp near me too - no major reflection. Of course, if you're using a LOT of black then you get SOME reflection but it's not hard to close your curtains or ignore it
As said, people are blowing this way out of proportion.