You have to extract the .tgz file to get another ZIP file which contains the boot, recovery, system, and userdata images. The bootloader image is in the .tgz archive, while the other images are in the ZIP included with the .tgz.
Extract these and follow the directions:
"1) Make sure your computer recognizes your device by typing: fastboot devices
2) Unlock your bootloader (if you have not already done so): fastboot oem unlock
3) You will see a prompt on your device. This will wipe your entire device (including the /sdcard folder). Accept. Note: you use the volume keys to change the option and the power button to accept. You cannot use the touch screen.
4) Reboot by typing: fastboot reboot-bootloader
5) Flash the bootloader: fastboot flash bootloader bootloader-mako-makoz10l.img (or whatever the name of the bootloader image that you downloaded).
6) Reboot: fastboot reboot-bootloader
7) Flash the radio: fastboot flash radio radio-mako-m9615a-cefwmazm-2.0.1700.33.img (or whatever the name is of the radio image that you downloaded).
8) Reboot: fastboot reboot-bootloader
9) Flash the system partition: fastboot flash system system.img
10) Optional (NOT optional for n00bs) -- Flash the data partition: fastboot flash userdata userdata.img Note: this command will wipe your device (including /sdcard), EVEN if your bootloader is already unlocked. See note 2 below.
11) Flash the kernel/ramdisk: fastboot flash boot boot.img
12) Optional (NOT optional for n00bs) -- Flash the recovery partition: fastboot flash recovery recovery.img
13) Erase the cache partition: fastboot erase cache
14) Reboot: fastboot reboot
15) Done! The first boot will likely take quite a bit longer than you are used to, as Android builds the Dalvik cache. "
Don't skip steps 9 and 10, though. You'll need fastboot and and the correct drivers installed.
I actually opened the .tgz to see what was in it, and I found the .zip you are talking about.
So I tried taking that whole .tgz and recompressing it as a .zip, CWM gave an error when trying that.
Then I tried just the .zip that was inside the .tgz. CWM gave another error.
Then I took the contents of the internal .zip and combined it with the rest of the contents in the .tgz and zipped them up. CWM gave another error.