I applaud the manager, for going above and beyond to make a customer happy, but it really wasn't their fault. I get several people have said that the rep should have mentioned that, but anyone who knows enough about AppleTV to make the 30 mile drive to go buy one, should have taken the time to read about it a little first. Not really what I would call an "impulse buy" now is it?
They don't include the cable because they would have to include several kinds of cables for different ways you might want to hook it up. Do you want them to add to the price an HDMI cable (what length should be standard?), a component cable, audio cables, and a fiber optic audio cable. Decent length cables of each will add at least $100 or more to the price for everyone.
Not even printer companies provide a cable anymore, so why do you expect Apple to do so? Your satellite or cable provider may give you a bunch of cables, but they recoup the cost by charging you lots of fees for years. The last DVD recorder I bought only had the cheapest RCA cables included, not component or S-Video or HDMI.
They don't include the cable because they would have to include several kinds of cables for different ways you might want to hook it up. Do you want them to add to the price an HDMI cable (what length should be standard?), a component cable, audio cables, and a fiber optic audio cable. Decent length cables of each will add at least $100 or more to the price for everyone.
Not even printer companies provide a cable anymore, so why do you expect Apple to do so? Your satellite or cable provider may give you a bunch of cables, but they recoup the cost by charging you lots of fees for years. The last DVD recorder I bought only had the cheapest RCA cables included, not component or S-Video or HDMI.