Nike has shown time and time again that they don't care about their web, phone, watch apps. They just don't care.
They have taken the strong platform that they built years ago (with iPod + Nike) and slowly chipped away at it until there's nothing. Then when you think they can't strip it even further, they surprise everyone by taking even more away. It's unbelievable.
I harken back to when the Nike+ system was new and awesome. You could put in you data via iTunes (or the website for FuelBand and NikeWatch wearers) and you'd have this awesome Nike Active website for competing against other Nike users around the world. This was in addition to the Nike Running website.
That site was built on Flash, so it was slow and people complained that Nike should go with HTML5. Eventually they did switch to HTML5, but in the process, they killed the NikeActive site, but instead of telling people that they were killing it, they put up an "under construction - don't worry, your data will accumulate and when the site reopens ....." And they never reopened, in fact, that page just went away with no explanation.
Then they kill off the Nike + iPod functionality. They're response to folks asking how to get their runs into Nike without the iTunes portal was to use the Nike Running app (on iOS and Android) and input the run data there. What?!?!?!?! What if you don't have a smartphone? Why not allow folks to punch in the data on the website? Jeez, who's running their web department?
Then, without warning, they killed off the Nike Running webpage. Can't even see your data and maps unless you use the smartphone app, which sucks compared to the sh*tty website.
Don't even get me started on the AW app ...
At one point, I was hoping that Apple would tell Nike that they would take over the Nike AW app and just repackage the stock workout app to just include running (in/outdoors) and have a direct export to Nike's servers. But then, what's the point if Nike's going to just keep screwing it up.
All Nike is really interested in is to use the apps to push advertising onto the users. It's so blatant. I don't need motivation speeches from Kevin Hart ... although I'll do whatever Allyson Felix tells me to do
Aggghhh. Just broke my New Years' resolution about ranting about Nike. Dang it.