The interesting thing about the deal is whether people are loyal to the brand or the OS.
Yes, plus perhaps they could get new converts because of a fresh face.
As the news sinks in, we get some good questions like this one.
I noticed Samsung is not on that list. Samsung did really well with its blackjack line.
The list also left off HTC, which went from an unknown ODM to a well known and popular manufacturer of both WinMo and later Android phones, using their own custom UI shell that they ported from WM.
In addition, Microsoft publicly said they'd defend any user of WinMo from patent lawsuits related to it, which was a shot across Apple's bow and a welcome example of a corporation taking responsibility.