There comes to a point where you have to realize that you are the one who is doing the texting. Cell phone providers are just charging for your own wants. Text messaging is not a necessity to having a cell phone. You, the consumer, say it is because you make it so not because the telcos say so.
Moral: If you have a problem with pricing, elect the no pricing method of not texting. Ever hear the phrase "vote with your wallet?"
I don't mind paying for txting... I'll gladly pay for $.01 per message.