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Steve Adams

Suspended
Dec 16, 2020
954
684
Apple is not going to become number one, magically or not. The truth is that the majority of people simply do not have $1,000+ to spend on a computer, no matter what Apple offers.

By offering products at this price point, Apple makes a conscient decision that its products will only sell to a particular narrow audience and that they will never take over the market.
Nor, do they want to. But even at the high price points, Dell, Lenovo etc sell more higher priced machines than apple as well. The market saturation for apple is here at this point. Anyone who was going to switch, has. Besides here, where its 90 percent apple fanboys(girls, people..I use that term loosely), there are more people leaving apple's platform than joining it. Sales of the M1 stuff is up because it's apple users just wanting the latest and greatest from apple. Nothing more.
 

InuNacho

macrumors 68010
Apr 24, 2008
2,001
1,262
In that one place
Sales of the M1 stuff is up because it's apple users just wanting the latest and greatest from apple. Nothing more.
Some minor anecdotal evidence as to why Mac stuff is up. I recently had two friends buy the new M1 laptops just because the price went down a smidget with the chip switch. These are lower middle class guys and this price drop; even though rather insignificant when you add in the needed accessories, was enough to sway them.
 

Steve Adams

Suspended
Dec 16, 2020
954
684
Some minor anecdotal evidence as to why Mac stuff is up. I recently had two friends buy the new M1 laptops just because the price went down a smidget with the chip switch. These are lower middle class guys and this price drop; even though rather insignificant when you add in the needed accessories, was enough to sway them.
I just purchased a new Dell 2 in 1 for my work today. I paid less for it than a new m1 including the pen and got much more included. Like the ability to add 64gb of ram, 4tb of storage plus an included USB a, SD card reader headphone jack and more. It has the i7 1185g7 chip which is no slouch as well. Overall, much better device for the money.
 

Altis

macrumors 68040
Sep 10, 2013
3,167
4,898
Some minor anecdotal evidence as to why Mac stuff is up. I recently had two friends buy the new M1 laptops just because the price went down a smidget with the chip switch. These are lower middle class guys and this price drop; even though rather insignificant when you add in the needed accessories, was enough to sway them.
I kind of wonder how many people now have extra justification for it if they use their own devices from home for work, and perhaps how many received some extra money to put towards it (from their work or stimulus, etc) that might make it more appealing, plus saving money on travel, commuting, etc. The additional fanfare around the M1 release certainly can't hurt.
 

InuNacho

macrumors 68010
Apr 24, 2008
2,001
1,262
In that one place
I just purchased a new Dell 2 in 1 for my work today. I paid less for it than a new m1 including the pen and got much more included. Like the ability to add 64gb of ram, 4tb of storage plus an included USB a, SD card reader headphone jack and more. It has the i7 1185g7 chip which is no slouch as well. Overall, much better device for the money.
Oh trust me, I hate the M1 switch as thats the Death Knell of alot of software I use. Yes, alot is locked behind 32 Bit doors and I'm still on Mojave which makes Windows suddenly look a million times better. I am eyeing the market for a good "Macbook Equivalent", I really dig some of the beefy Thinkpads.
 
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Steve Adams

Suspended
Dec 16, 2020
954
684
Oh trust me, I hate the M1 switch as thats the Death Knell of alot of software I use. Yes, alot is locked behind 32 Bit doors and I'm still on Mojave which makes Windows suddenly look a million times better. I am eyeing the market for a good "Macbook Equivalent", I really dig some of the beefy Thinkpads.
I was close to getting a new Macbook pro. But the way apple is going about business and the fact my iPhone is ten times as "buggy" as my cheap Samsung android device is all that I need to know. The apple reality distortion field with various things now is just to much. I ditched everything I owned apple and moved on. You know what? It's miles better.
 

bananagranny

macrumors newbie
Jun 16, 2020
15
3
Apple need a MacBook SE, if you like, that fills the gap in the Mac laptop lineup for the lower-mid end. The Air is great but it's still too pricey for most and Apple now cater for the "budget" (in relative terms) buyers with the iPhone SE and regular iPad. They must do this eventually to meaningfully increase Mac market share.

A MacBook with M1, 8Gb RAM and 128Gb SSD with a 1080p FHD screen for, say, £699 would sell like gangbusters without going too low-end. It would crater the mid-range Windows laptop market and may even have those buyers in the £500 price brackets thinking twice (especially as retailers would be bound to discount it).
I think the iPad/iPad Air fills the lower-mid end, because most people buying $500 laptops are just using it for basic web browsing which the iPad can do perfectly.
 

Madhatter32

macrumors 65816
Apr 17, 2020
1,469
2,934
I guess part of it is; what's the goal?

Comparing Mac vs PC market share has never really made a ton of sense to me. That's pitting Apple against hundreds of competitors, not one.

Apple is continually the best selling computer manufacturer. They out-sell Dell, HP, Lenovo, etc., routinely. They just don't outsell them all combined.

Given the way Apple tries to position itself as a 'luxury brand', I'm not sure if it would even be a goal for them to capitalize on a low end market. They may see that as something that hurts the brand overall.
I was under the impression that Dell, HP and Lenovo each all outsell Apple in the computer market. But I agree, Apple will never fully compete for market share as long as it remains a "luxury" or at least a "premium" brand manufacturer.
 

Yebubbleman

macrumors 603
May 20, 2010
6,023
2,615
Los Angeles, CA
Apple's Surge in first time buyers should worry the PC industry


I've voiced my own bias in favor of Windows, but even with some Mac OS UI bloat, the M1 is unrivaled right now - and the value proposition is great, for once.

IMO if WOA doesn't garner sufficient developer traction due to Microsoft hedging it's bets between X86 and ARM (which makes things a cluster**** to a degree), and Apple releases a Macbook SE - we could see significant MacOS marketshare gains in the next few years, probably especially in the US.
Considering the only OEM using Apple's SoCs is Apple AND considering that the Windows PC market has largely run independent of Apple (even during the years in which Apple used the same processors in their computers), the two will probably continue to do their own thing. Which is to say that the PC market will continue to be dominated by x86-64 systems with AMD and Intel inside and Apple will continue to make Macs with whatever CPU/SoCs they see fit until it's time to change that to something else yet again. We'll probably see an increased interest in ARM64 spurred by Apple Silicon being way ahead of the next best ARM SoC, but it will be a good while before that manifests in the form of a Windows for ARM64 machine that is compelling enough to cause users to switch and for developers to pivot and/or create versions of their software that run natively on either architecture.
 
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TopherMan12

macrumors 6502a
Oct 10, 2019
786
899
Atlanta, GA
I was under the impression that Dell, HP and Lenovo each all outsell Apple in the computer market. But I agree, Apple will never fully compete for market share as long as it remains a "luxury" or at least a "premium" brand manufacturer.

Yes, Apple is fourth in worldwide marketshare behind Dell, HP, and Lenovo according to Gartner. Same is true for the US region, but Apple has nearly twice the market share it has worldwide. In both worldwide and US, Apple is showing more growth than any other manufacturer.

None of that, however, should cause anyone to worry about the Windows laptop market. Apple's MacBook business is obviously very successful, but HP, Dell, and Lenovo have cheaper options and that is always going to drive higher market share. It would be interesting to see what the market share is for laptop at the $1000 and higher price point.
 
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Falhófnir

macrumors 603
Aug 19, 2017
6,146
7,001
Considering the only OEM using Apple's SoCs is Apple AND considering that the Windows PC market has largely run independent of Apple (even during the years in which Apple used the same processors in their computers), the two will probably continue to do their own thing. Which is to say that the PC market will continue to be dominated by x86-64 systems with AMD and Intel inside and Apple will continue to make Macs with whatever CPU/SoCs they see fit until it's time to change that to something else yet again. We'll probably see an increased interest in ARM64 spurred by Apple Silicon being way ahead of the next best ARM SoC, but it will be a good while before that manifests in the form of a Windows for ARM64 machine that is compelling enough to cause users to switch and for developers to pivot and/or create versions of their software that run natively on either architecture.
I do think Arm is going to start gaining traction on the windows side in quite short order (even more so looking at NVIDIA's latest intentions). I don't see x86 catching up on the important power consumption/ cool running metric, so I think it will eventually disappear from the consumer part of the market (though probably linger on in enterprise). How quickly that happens might revolve around how enthusiastically Intel embraces RISC V, and AMD Arm as much as how good the Arm chips that Microsoft, AMD, Qualcomm and Google are working on are.
 

Yebubbleman

macrumors 603
May 20, 2010
6,023
2,615
Los Angeles, CA
I do think Arm is going to start gaining traction on the windows side in quite short order (even more so looking at NVIDIA's latest intentions). I don't see x86 catching up on the important power consumption/ cool running metric, so I think it will eventually disappear from the consumer part of the market (though probably linger on in enterprise). How quickly that happens might revolve around how enthusiastically Intel embraces RISC V, and AMD Arm as much as how good the Arm chips that Microsoft, AMD, Qualcomm and Google are working on are.
Again, that's all dependent on developers and their willingness to embrace ARM64 when developing Windows applications. The only reason why there isn't greater traction on Windows 10 for ARM64 is that Windows app developers are largely sticking with x86 and x86-64. Hell, many of them are still dragging their feet on moving to the latter.
 

skaertus

macrumors 601
Feb 23, 2009
4,243
1,398
Brazil
I think the iPad/iPad Air fills the lower-mid end, because most people buying $500 laptops are just using it for basic web browsing which the iPad can do perfectly.
It depends. You are probably thinking of the U.S. market. All over the world, people have different needs and budgets. Here in Brazil, for instance, a $500 laptop costs around $1,000 due to heavy taxes, which is something most people cannot afford. You would be impressed by how many people and companies buy $300-500 laptops to do all their work because it is all that they can afford. Apple is clearly out of this market as it offers nothing suitable for these people.
 
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skaertus

macrumors 601
Feb 23, 2009
4,243
1,398
Brazil
Yes, Apple is fourth in worldwide marketshare behind Dell, HP, and Lenovo according to Gartner. Same is true for the US region, but Apple has nearly twice the market share it has worldwide. In both worldwide and US, Apple is showing more growth than any other manufacturer.

None of that, however, should cause anyone to worry about the Windows laptop market. Apple's MacBook business is obviously very successful, but HP, Dell, and Lenovo have cheaper options and that is always going to drive higher market share. It would be interesting to see what the market share is for laptop at the $1000 and higher price point.

I remember I had once read something about it. I quickly searched Google and I found this piece of news here: https://betanews.com/2009/07/22/apple-has-91-of-market-for-1-000-pcs-says-npd/

It reports that Apple had a whooping 91% market share of all PCs sold with a price tag above $1,000, up from 66% the year before. However, these stats apply to the U.S. market (and not worldwide) and are from 2009, over a decade ago. The numbers are probably very different today as these stats are prior to Intel launching the ultrabook specs.
 
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Falhófnir

macrumors 603
Aug 19, 2017
6,146
7,001
Again, that's all dependent on developers and their willingness to embrace ARM64 when developing Windows applications. The only reason why there isn't greater traction on Windows 10 for ARM64 is that Windows app developers are largely sticking with x86 and x86-64. Hell, many of them are still dragging their feet on moving to the latter.
It’s a classic chicken and egg though, the developers aren’t building natively for Arm yet because not only is the Windows on Arm market underdeveloped, but there’s literally only a handful of notable devices yet anyway. Once they start building the hardware the developers will be attracted to the market, which is where players like NVIDIA will really be kingmakers, if they start pushing Arm hard in the gaming market (and frankly it’s perfect there as a power sipping CPU leaves loads of TDP for their power hungry GPUs) adoption is likely to pick up quite quickly
 

skaertus

macrumors 601
Feb 23, 2009
4,243
1,398
Brazil
It’s a classic chicken and egg though, the developers aren’t building natively for Arm yet because not only is the Windows on Arm market underdeveloped, but there’s literally only a handful of notable devices yet anyway. Once they start building the hardware the developers will be attracted to the market, which is where players like NVIDIA will really be kingmakers, if they start pushing Arm hard in the gaming market (and frankly it’s perfect there as a power sipping CPU leaves loads of TDP for their power hungry GPUs) adoption is likely to pick up quite quickly
Yes, I agree. It seems to me that ARM may become a popular architecture for Windows devices as well. For the time being, there are very few Windows ARM devices. But just one year ago there was no Mac running on ARM.

Microsoft is making Windows 11 more ARM-friendly and announcing it as running on any device (which would include both x86 and ARM). Qualcomm is pushing to make a decent ARM processor for PCs and other manufacturers are putting some effort into it as well.

So, things can change pretty quickly and I am not sure how the PC market will look like five years from now.
 
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Yebubbleman

macrumors 603
May 20, 2010
6,023
2,615
Los Angeles, CA
It’s a classic chicken and egg though, the developers aren’t building natively for Arm yet because not only is the Windows on Arm market underdeveloped, but there’s literally only a handful of notable devices yet anyway. Once they start building the hardware the developers will be attracted to the market, which is where players like NVIDIA will really be kingmakers, if they start pushing Arm hard in the gaming market (and frankly it’s perfect there as a power sipping CPU leaves loads of TDP for their power hungry GPUs) adoption is likely to pick up quite quickly
I think it'll probably be a bit more than that. Microsoft needs to incentivize developers too. Baking in their version of Rosetta 2 is one thing (although, as far as I understand, x86-64 translation to ARM64 on Windows 10 for ARM64, while a noticeable improvement from 32-bit x86 to ARM64, still has a long way to go compared to how smooth Rosetta 2 seems to be on average). But, they also need to make it easier for developers to develop for both architectures simultaneously as then there will be no reason not to. As it stands right now, you're totally right in that there is a chicken and egg problem. Microsoft isn't incentivizing developers to develop for ARM64 (and certainly no one else has ARM64 hardware that comes close to the M1's CPU performance that is capable of running Windows 10 for ARM64, let alone Windows 11 for ARM64). It'll be a while before any of this is resolved enough. But even then, Microsoft won't sunset x86-64 until the rest of the market starts moving away from it (which will likely not happen for AT LEAST the next decade, given how slowly things change on the Windows platform [not as much due to Microsoft as much as due to Microsoft having to appease businesses and long-standing indie developers who are capable of putting their foot down and insisting on things not changing due to being 80% of the market]).
 

ian87w

macrumors G3
Feb 22, 2020
8,704
12,638
Indonesia
what I hate about the Windows laptop market is that many OEMs are not even trying. The pandemic cause a sudden surge in people upgrading their laptops, so these OEMs are currently enjoying brisk sales without any efforts. Asus, Lenovo, et al now only put 8GB RAM even on their premium $1200+ models. You literally have to get their upper most end tier models to get 16GB RAM. If I try looking for cheaper models, they usually use crappy TN/45% NTSC panels. And these are not much cheaper, they're still in the $900 price bracket. I have hopes for AMD, but lack of Thunderbolt is annoying. Thing is, once you reach $1200-$1300 range, the Macbook Air becomes more attractive.

I thought with the M1, Windows laptops would see good discounts. Alas, the pandemic and component shortage are artificially keeping the prices higher than they're supposed to. Like I mentioned in another thread, this year is like the worse time to buy a new laptop. They're all overpriced.
 

BigPotatoLobbyist

macrumors 6502
Original poster
Dec 25, 2020
301
155
what I hate about the Windows laptop market is that many OEMs are not even trying. The pandemic cause a sudden surge in people upgrading their laptops, so these OEMs are currently enjoying brisk sales without any efforts. Asus, Lenovo, et al now only put 8GB RAM even on their premium $1200+ models. You literally have to get their upper most end tier models to get 16GB RAM. If I try looking for cheaper models, they usually use crappy TN/45% NTSC panels. And these are not much cheaper, they're still in the $900 price bracket. I have hopes for AMD, but lack of Thunderbolt is annoying. Thing is, once you reach $1200-$1300 range, the Macbook Air becomes more attractive.

I thought with the M1, Windows laptops would see good discounts. Alas, the pandemic and component shortage are artificially keeping the prices higher than they're supposed to. Like I mentioned in another thread, this year is like the worse time to buy a new laptop. They're all overpriced.
I know, it’s pathetic. Android phones are incredible values by contrast.
 
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boswald

macrumors 65816
Jul 21, 2016
1,311
2,192
Florida
what I hate about the Windows laptop market is that many OEMs are not even trying. The pandemic cause a sudden surge in people upgrading their laptops, so these OEMs are currently enjoying brisk sales without any efforts. Asus, Lenovo, et al now only put 8GB RAM even on their premium $1200+ models. You literally have to get their upper most end tier models to get 16GB RAM. If I try looking for cheaper models, they usually use crappy TN/45% NTSC panels. And these are not much cheaper, they're still in the $900 price bracket. I have hopes for AMD, but lack of Thunderbolt is annoying. Thing is, once you reach $1200-$1300 range, the Macbook Air becomes more attractive.

I thought with the M1, Windows laptops would see good discounts. Alas, the pandemic and component shortage are artificially keeping the prices higher than they're supposed to. Like I mentioned in another thread, this year is like the worse time to buy a new laptop. They're all overpriced.
Took the words right out of my mouth! Well put, sir.
 
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