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[KeithPratt]

I rest my case.

If you rest your case here then I'm sorry, case dismissed due to insufficient evidence.

You need to be purposeful, otherwise your message isn't as strong as it could be.

I don't think we're actually poles apart on this, but your phrasing seems to suggest design is only effective and legitimate if it is born of conscious logical meaning.

Consider this: man goes with a logo purely because he likes the look of it. He never consciously breaks it down like this but he likes the composition, colour and form.

Man goes back to his work as a photographer. Without thinking about it consciously, he photographs as he does based on his tastes for composition, colour and form.

Does the logo therefore not represent his work and business? And do so without setting down a conscious logic to give it meaning?

As a professional tasked with designing logos for businesses you know nothing about, it makes sense to start with some sort of logical meaning; but for an individual making their own logo — most probably just to add a little professionalism to their business — it doesn't need to be conscious.

 

[davidjearly]

Wow - many replies. Thanks all for your opinions and insight.

I slanted the J primarily to avoid the name being read as David Jearly, which it has in the past! To be perfectly honest, I also felt it was a nice effect, but knew that it required work.

I understand the view that from a logical perspective, there is no purpose to slanting the J, or any other letter, in this way. However, I believe you could say that about many successful brands (which does not infer that it's ok, I realise).

I'm working on some other ideas, using the full name ''David J Early, and also initials 'DJE'. I would appreciate any suggestions as to how to incorporate either the full name or initials in the logo.

KeithPratt - your comments have been really helpful and constructive. I like what you done with the 'J', making it flow between first and last names. Removing the colour does make it look much better too.

MattSepeta - thanks for the contribution. I never thought about doing anything like that, and whilst I think it looks nice, it probably does place too much emphasis on the 'J'.

Designer Dale - I totally agree with regard to the kerning. I will definitely pay attention to this in any revisions I make.

 

[citizenzen]

I don't think we're actually poles apart on this, but your phrasing seems to suggest design is only effective and legitimate if it is born of conscious logical meaning.

There is always room for inspiration (and from where that comes from I cannot say) but to get the most out of a design one needs to think creatively, but purposefully about the brand they are trying to create or describe.

I understand the view that from a logical perspective, there is no purpose to slanting the J, or any other letter, in this way. However, I believe you could say that about many successful brands (which does not infer that it's ok, I realise).

I am not arguing that logic should be the deciding factor in a logo. I'm arguing that you should think about how your choices shape the brand you are creating.

What does a rotated 'J' say about you?

Is it the best way to brand your business?

I'm not trying to tell you the answers to those questions. I'm only suggesting that you consider them.