I love the german-colored motorsport emblem!
Gorgeous 1-er!
I cannot believe BMW is still putting MYRTLE WOOD in these cars.
With the small size, and probably less taxing engine, I wonder if this model will return longevity to BMWs. Sometimes the bigger cars (pick your company) have the great big engine and smooth ride, but almost every time they don't live as long as their mid-sized and sub-compact cousins from the same rollout.
I have seen a few 1 series BMWs and they look like they can compete against anything in gas mileage and performance and hit a sweet spot there, but I hope their price can take on sub-compact Acura TSX and Infiniti G35 models. The best local price I have seen on a 1 series is about $29,400 with tax, license, destination and loaded in the mid-range of features.
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