Interestingly, no one has grabbed onto the SYSTEM.
Yeah, the SYSTEM, call it the APPLEBORG, you are part of something much more elegant, sophisticated than mere products or machinery.
Let me elaborate some here. You have the EXPERIENCE, from the stores with lots of toys to play with, and no salesperson cramming you to buy constantly. You have the web experience, the sleek minimalist site, with plenty of informational links, training, and places to go, visit and learn. You have the packaging, yeah, even the BOXES are sexy and make you feel good about the purchase.
Then you open it up, be it iPod, iMac, Apple TV, or whatever, and you LINK INTO the APPLEWORLD, your computer is now PART OF APPLEBORG, with dotMac for your storage, and photo's, the seamless updating, and the BEST part, unbeknowst before buying, is you DOWNLOAD all the applications for FREE to try, BEFORE YOU BUY! Yeah, BEFORE you buy!! THAT alone is so unbelievably unexpected.
Then you find out that your iPod, talks with iTunes, which works with iMac and movies, THEN you find out universities have FREE classes you can monitor and attend...
the EXPERIENCE is what counts, you are covered for YEARS with APPLECARE, you can talk to a GENIUS if you get stumped, and if you are a scaredycat, yoiu can sign up for ONE YEAR of hands on, personal one to one training on anything for the GIVEAWAY price of $99 for as many as 52 hour long personal training at a store.
No, it is NOT one thing, it is NOT this or that, it **IS** the community, the seamless integration of everything, from the store, to the shipping, to the training, to the software, and YES, even the hardware.
THAT is what is making the company grow,they do it all, they do it all with style, elan, class, and they actually seem to CARE that YOU the customer are ultimately satisfied.
Unlike the NIGHTMARE world of the PC world, viruses, sloppy or nonexistant support, programs that you have to buy to try, and NOTHING works with everything else,with each and every vendor pointing fingers at, and blaming someone else when their touted products either don't work, or you spend DAYS configuring this or that to get them to work together.