Quite simply, in my opinion, THE greatest cartoon character ever created.
Prime has transcended no less than 2 generations having first appeared on our screens on GMTV's "Roland Rat Show" in 1984 and having come crashing back to the forefront of every child's imagination through Michael Bay's fantastic visualisation of Prime that bears many G1 hallmarks.
Heroic, selfless, truthful, and honorable ... possibly the only character who could truly be considered a "role model" for young children at the time he shot to popularity in the 80's.