@bruleke
Culture has nothing to do with technology and gadgets. If you ask me, I'd say Brazilians buy things just because they realised that the things actually exist. As you said, Brasil used to be poor, presenting an image of country behind the times. Now, when you have the possibility to buy computers, brand-new mobile phones, ipods etc. would you really like to renounce having that stuff just to be sure Brazil is purely following its culture? In addition, I think you're not exactly right with the opinion that all the people buy stuff just because they want to look down on their neighbours. Well, yes, that happens in every country, but have you considered a possibility that somebody bought your watch cos he really liked it and was planning to actually use it?
Think about it, do you want Brazil to be a Third World country?
Correct me if I am wrong: Are you teaching me about my own culture?
My point is: You dont have money to buy dinner, you dont have money to pay for school (public school in Brazil = toilet/trash/garbage/poor quality), you dont have money to buy social clothes to a job interview. But you have 200 dollars. Would you spend it buying a watch? This is what happens here. Another brazilian could confirm that. Also, we are not a poor country. We are not just "jungle" as many people think. Look for "Av. Paulista" at Google images. This is an avenue from São Paulo (state of Brazil).
By the way, this is the main problem of sustainability. People are buying without considering the problems of buying. People are buying without satisfying their first needs (Maslow).
Have you ever watched "Idiocracy"? I believe that the movie shows what is actually happening to the world at this moment. I know people (like the other brazilian guy said) that cant afford the cell phone bill, but every month spend with electronics just to be part of a society that the person thinks that should be part of. This is purely consumerism. Purchase things. Purchase without the need.
I am not vegan or from Greenpeace or something like that. I am 23 y., graduated, work for the government and I study like 5 hours a day + my job. I've seen people who doesnt even have water at home, but has NIKE shoes bought with his own money.
This is exactly what the companies want: they want us to spend without thinking. Without spending 2 days thinking if we REALLY need that second computer, if we REALLY need that 200 dollars shoes. Just go there, buy and be happy, or at least think that thing will make you happy.
As I said, I am minimalist. I dont have too many things at home. My friends do. But I travel every weekend. They dont.
They go to the mall or to any store every weekend just to see whats new and, after some days, buy again.
I travel, know new places, new cultures, meet new people.
Not saying I am the best. Of course not ehehehe! Just to show that IT IS possible to live with ONE computer and cheap shoes but still make lots of money at work and be happy.
I wish the capitalism wasnt so cruel as it is. If you have time, read some book or watch a documentary from MILTON SANTOS.
Also, SORRY if I was rude, but sometimes I wish I could help people... I do my best, but capitalism, consumerism and the thousands of companies are much stronger than me.
These are my two cents.