Originally posted by ffakr
No, the consolidation began with Amelio.
the reason he was hired was to perform Corporate Triage, to cut costs, to streamline.
He was forced out before he accomplished all his goals, but he was instrumental in the triming of the product line.
Think of the introduction of the of the Beige G3. SJ was all over that, but the G3 was launched November 10th, 1997, and Amelio resigned on July 9, 1997. You think that the move to essentially one tower and one desktop for the 'pro' line was conceived and executed in one quarter? IMHO, the Beige G3 was the first real move to a more unified product line. It brought Apple really down to one high end model. The tower and DT were the same computer with a different box.