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Maybe, but if you want to get your devices in as many hands as possible, the emerging markets should be considered. It's not just the revenue from the phones, but if people are using your device, then they are likely using your services and certainly going to your app store, for their music and app needs.

It's a vehicle, a delivery system for other revenue streams, not just about the profit from the device itself...

You wanna sell 5 pies for $10 each, or sell 50 of them for $5 each? What you lose on margin, you make up for in volume.

Well placed. Emerging Markets must be the priority in order to expand the user base. Thereby increasing the revenue stream from services. :apple:
 
The budget model is the 6s.

It probably was when it was actually available in Apples lineup. But being that phone is no longer manufactured, it now leaves the iPhone 7 as the ‘budget’ model. However, I never like to use the word ‘budget’ associated with the iPhone, more or less, ‘entry level’.
 
It probably was when it was actually available in Apples lineup. But being that phone is no longer manufactured, it now leaves the iPhone 7 as the ‘budget’ model. However, I never like to use the word ‘budget’ associated with the iPhone, more or less, ‘entry level’.
Right now most carriers still have stock and are selling for the price of the old SE. In one case my brother who was holding on to a 5c, Verizon texted him and offered him one for $240. Another friend was offered a similar deal from AT&T in store. So at least for the current time (thru the holiday season) I would consider it the starting point. Once those are all gone then the 7 will be the starting point. My meaning, getting an iPhone for the lowest price. Regardless if Apple is still producing it or offering it officially on their website.
 
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Not sure, but I am sure bean counters much smarter than I have looked at this stuff and made their decisions...

To me it seems common sense to cover more bases... sell your upscale premium lines in countries that have more disposable income, but also come out with some products for emerging markets. I mean, they do it with cars and every other product, so why not phones?

To someone's point, might have been yours, but they can keep selling the older models as their value line... but to me, I would perceive those as leftovers... As opposed to a new value phone of it's own entity, while it might not really be any better than the legacy iPhones... some might see it differently...

I guess like if there is a leftover car from 4 years ago on the lot versus a new model that might be a slightly lesser model... even though the leftover is technically a model a step up, in my mind, I still sorta see it as the car that's been sitting around for 4 years, as opposed to the other one that is at least "new"... If that makes any sense.

I realize it is more perception than reality, but to many the two are indistinguishable....
Wow, to be on macrumors and suggest that Apple should have a lower-cost "budget model" strategy for emerging markets!
 
I like the way things are now. It's nice to offer a variety that way not everyone has the same looking iPhone. I wish Apple offered more color choices though.

I wish they offered better color choices. I think the colors of the Xr look like crap except black, red, and white. The yellow and orange are ugly and a deeper, richer blue would have been much preferable (to me); I think that light blue is pretty awful too.
 
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