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these offerings are related to desktop publishing or the print process.

velox - a registered kodak term used generically to describe a type of prepress proof or camera-ready artwork.
quark - as in quarkXpress
cyan - part of the cmyk setup.
knockout - a portion of an image that has been removed. (i think KO sounds cute.)
gif - graphics interchange format.
rez - a nickname for resolution.
 
Another vote for Adobe.

My brother named his dog, Adobe. It was a great dog.

After hearing the name, his elderly father in law said, "Why did you name your dog Dopey?" Turn up the hearing aid, Dad.
 
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