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its not like they are going to run out of these in the 1st hour

They might. Depending on how many they have built ahead of time, they could cut off pre-orders fairly quickly. It would help build the hype and mystique. And we know how much Jobs and Co. love to generate hype and mystique. Those dragging themselves out of bed at 7am PT tomorrow morning might find they have to stand in line if they want one on day one.
 
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