The price structure turns a lot of people I know away from Mac. They have a specific minimum spec requirement in mind, and they just can’t justify paying the unreasonable upgrade prices Apple charges.
Yup, eventually they buy something like an iPhone and sometimes "get it". That there's more to the device than component specs. How they actually work with the provided OS for example...
PC hardware is a race to the bottom and that market is totally driven by $X for Y ghz or Z GB. Those are the only things (other than RGB) that the typical consumer understands without actually using the devices. Build a PC out of cheap components and it will be noisy, have crappy nagware drivers on a crappy nagware OS. It will work like the collection of trash it is, rather than some cohesive product.
Bluetooth broke for 2 months on my Windows 11 PC last year for example with a Windows update. Totally borked. Tried all sorts of things to fix it, magically fixed itself 2 months later with an update. In the meantime - no bluetooth.
You can spend more to get nicer parts with nicer drivers (still a crap nagware OS though) - but do that and all of a sudden the PC isn't so cheap.