Which is the way it used to be in the good old USA not that long ago! If you didn't like the item, too bad. If it was defective, you had to send it back to the original manufacturer. In this case, Apple is right there to fix their own products, but as we all know, most companies are not like Apple. I'm in the middle of the spectrum on what I think on this subject. Defective items should always be taken back within a reasonable period. But as far as just not liking a device, it's nice to be able to return what someone feels is an inferior product or if, after careful consideration, they decide it's not right for them. On the other hand, it is abused to a significant extent, used as an easy way to play with a device for 14-28 days with no consequence (if you buy online and submit return ticket on day 13, you will get an extra 14 days to get the device back to Apple most of the time, and don't even get me started on the holiday policy and how long that can go on), which ultimately causes retail prices to be much higher. It's something we've become used to here and now expect, but most of us older than about 40 remember when it was not this way and was more like it is in other countries now. I fear it will change, much like Best Buy's more liberal return policy changed a few years back to where you would eventually get on "the list" if you made too many returns.
One example is the mid-luxury retailer Nordstrom. They changed their "we'll take anything back, used or not, forever and ever for any reason" policy earlier this year because of so much abuse, especially with women wearing high-end gowns and then returning them. I wish it hadn't been abused because it was a great policy and a major reason I shopped there. I fear this eventually will happen with Apple if this mindset of just buying it and taking it back at will keeps up, without any forethought before buying. It must be working out okay for Apple right now, but should sales ever take a dive and they start looking for ways to improve their numbers, I bet we will see a crackdown on this policy.
I'm sure this has been discussed here before, but the comments here got me thinking about it again. Enjoy the policy, but don't abuse it to the point where they cut it off.