I think there was an article written here that broke down the spec’s between the s8 and the ultra, and while the screen on the ultra has only 23 more square mm of real estate and some more pixels, it’s not that much larger than the s8, but noticeable side by side. I think people assumed it would have a much larger display based on case size, but with a rugged watch it would be a contraindication. It’s just refreshing to have the glass tucked in like a normal watch. It always bugged me a little that the edges of the Apple Watch were glass, and the base models didn’t have a hard sapphire screen. There is a huge difference in screen quality outdoors, my wife was surprised how bright it got in the sun next to her watch. In all honesty, it is exactly what I thought it would be and I friggen love this watch. Don’t think I could go back at this point. I understand it’s not for everyone.