For the flagship phone I prefer a premium material and hardware that makes it different than the standard model. I also preferred stainless steel to aluminum when the X was released. I had no problem when the flagship was aluminum, 6S was one of my favorite phones but for me personally, when they offered stainless or titanium for the Pro models I liked the change
That is assuming 7000 series Aerospace grade Aluminum is not a premium material. it is. It is more expensive than Stainless Steel. A much more premium material.
Apple is very good at marketing, so most believe what they say. They make space craft and satellites out of it. It is stronger than mild steels.
Stainless Steel is cheap in comparison, is heavy and conducts heat poorly. Apple should have never used it in the first place.
Titanium is more expensive than both, but is heavier than 7000 series aluminum and is a poor conductor of heat.
Remember 7000 Series aluminum was developed as a replacement for Titanium in the Aerospace industry. It isnt cheap, far from it. And it has better heat conductivity and is almost as strong.
Apple screwed up by using SS. They couldnt backtrack and use 7000 series aluminum so they had to go with Titanium.
Jony Ive didn’t use SS for the reasons stated above, he highly protested it and was very vocal on Apples use of it When he left. He wanted thin and light and they did the opposite.
He knew what was best and he was right.
Samsung uses it for a reason. They never switched, and they were right not to do so. If SS or Titanium was so great for devices why doesn’t Apple use it in anything else? Cost? Heat? Weight?
i worked in marketing for Alcoa and i know this inside and out. I delt with this for two decades.
Going away from 7000 series aluminum was one of the biggest plunders Apple ever made. So you like your devices to be heavier and run hotter?