I just wanted to jump in and share that based on Juli's initial review of Aura frames in March (and reinforced by other reviews, like at The Wirecutter, and my sister-in-law (whose parents have one and really like it)) I bought an Aura Mason Luxe (9.7", 2K resolution, $229) for my 82 year-old mom and she loves it. She had no real interest in a digital frame until she became a great-grandmother and wanted to regularly see family pics, so I bought this model and a Carver Mat and she decided on the Mason Luxe due to its size, high resolution, and innocuous frame. Setup was a breeze, and within an hour of setting it up all of my siblings had downloaded the app on their smartphones and started uploading pics for her. I also went back home and used the web uploader to handle pics from my Photos library, and had no technical issues with it at all. She's had one connectivity issue with the frame during the 6 months she's had it, and it was resolved by unplugging it and plugging it back in (which has been a huge help, as she's not tech savvy and I live over 600 miles away and can't easily come by to assist her with tech issues). We currently have over 1800 pics rotating through the frame from the cloud storage (including digitized slides from 1964 - 1995) and it's been terrific. She regularly lets me know how much joy its brought her (and my siblings really like it, too, as they have access to the album and can see and comment on each other's uploads and new memorable pictures that are being shared). I don't work for Aura, nor do I have any skin in the game regarding their sales - I've just had a great experience with this product and others may benefit it from it, too.
I think older folks who are less tech savvy are definitely the best market for this. I mean I like it for myself and get enjoyment out of it, but it's truly great for sharing pictures with grandparents and other older relatives.