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Another thing I think is an indicator that TomTom has somehow missed to focus on the user (do they work with UI experts?) is the fact that the title of the Swiss version of the programm reads "D-A-CH" on the iPhone (short/cryptic for "Germany, Austria, Switzerland"). Not "TomTom".

Guess why? They had all country versions installed for testing on their iPhones. To tell them apart, they called them by their internal names, not by the brand name.

just a small thing but still annoying.
 
Another thing I think is an indicator that TomTom has somehow missed to focus on the user (do they work with UI experts?) is the fact that the title of the Swiss version of the programm reads "D-A-CH" on the iPhone (short/cryptic for "Germany, Austria, Switzerland"). Not "TomTom".

Guess why? They had all country versions installed for testing on their iPhones. To tell them apart, they called them by their internal names, not by the brand name.

just a small thing but still annoying.

I agree. It is a small thing but it would be nice to see the app icon labeled "TomTom" instead of "US-Canada".
 
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