I mean the iPad Pro being on an A12X/A12Z with the iPhone on A13 and A14 didn't really confuse people about how much more powerful the iPad Pro was over the iPhone.
Sure, but it wasn't perfect, and Apple Silicon on Mac is a chance for a clean start (it's already fixed the A12Z problem now the iPad Pro is using M-series chips). Also, the iPhone itself is on a nice, predictable annual release cycle, so the incremental numbering mostly makes sense. The Mac range is more complex and diverse, with product cycles between 6 months and 3 years, and I don't think that many consumers are weighing up "do I get an iPhone or an iPad Pro" in the same way as people might find themselves deliberating between a 13" MBP with M2 and a 14" MBP with M1x.
We had a bit of that with Intel's "processor generations" with Apple getting flack about machines being a generation "behind" even though the right combination of TDP, cores and GPU wasn't available in the new generation.
Anyway, my point isn't "I'm right and you're wrong about processor numbering" - nobody knows - the problem is that some people here are starting to build arguments about the plausibility of rumours and the likelihood of new features based solely on what they think Apple's processor numbering scheme should be.... something that could change on a marketing wonk's whim without technical consequences.
It already sounds like they're using "cool code names" like "Jade" during development.
N.b. The A12Z was likely a 'binned' version of the A12X with the 8th GPU core enabled and (maybe) capable of slightly higher clock speeds (https://en.wikipedia.org/wiki/Apple_A12Z) so Apple would have been quite consistent if they'd called the 8-GPU-core version of the M1 the "M1a" or something. It's all ultimately a marketing choice.