Very interesting news! Rather than bleating "Oh, I never heard of this site!" I (and I'm sure many others) took the time to actually explore the Gear Patrol site and its approach and presentation. Interesting, and yes, definitely varied in their offerings. I can see how they are viewing DPR as a potentially good fit for them and the way they function on the internet.
They write about all kinds of new products -- gear -- as they come along and so, sure, a site wholly based on photographic gear, complete with reviews going way, way back and comments in the discussion forums also going way, way back, lots of history being preserved plus also a ready-made audience for announcements and reviews of new gear and discussion forums already set into place is undoubtedly viewed as a valuable asset for this particular company.
Looking forward to see how things progress on DPR now that we finally have an answer to the questions which has been in everyone's mind since last April....