While
@AustinIllini posts lean heavily towards hyperbole, I don't think she's (sorry if I'm wrong, assuming based on 'macrumors demi-goddess' label) actually too far off.
I absolutely appreciate that Samsung is pushing boundaries into this entirely new type of device but this is a product that should not be released...yet. I've probably read or listened to at least a dozen first hand accounts from 'reviewers' who were fortunate enough to received 'sample units' (as Samsung calls them). While they nearly all express excitement and fascination with the Fold and the future of 'foldables', simultaneously they also profess that the Fold is a deeply flawed device that nobody should be purchasing now (and that's before Samsung delayed the release). It looks and feels rushed and screams of Samsung pushing too hard and fast to be able to say they released the first of its type for consumers.
If Samsung absolutely felt the need to show the public what they're working on, they could have teased us as they did initially late last year and again at MWC but gone the route of Huawei and said coming later this year or just simply 'Coming Soon'. But Samsung seems to perpetually suffer from an inferiority complex in regards to their competition and has to be able to claim 'First!' Now, they're eating crow....again.
Personally I think this won't have any
significant lasting effects on either Samsung or the progress of foldable devices and genuinely hope the Fold resurfaces in the future, but only after it's undergone some major improvements.
You know, despite all this hoo-ha I still feel that Samsung know more or less exactly what they're doing here.
I think the crucial step they wanted to take was to get the actual device into the hands of reviewers all around the world, from where the general public can see the device as something which really can become part of someone's life one day. There is something qualitatively very different in that from just teasing people at events with "Here, play around with it all you want, but sorry no we can't let you bring it home with you just yet."
I think they wanted to graft into people's nervous systems that this kind of device is now
real - while tethering the word SAMSUNG to that impression.
I'm talking about stuff like the video below. I mean, I don't care about Casey Neistat in the least, to me he feels mostly like a slightly obnoxious walking tv commercial and I never intentionally seek out and watch his videos. Actually I wasn't even very excited about folding devices in general, thinking that the right combo of tablet + phone + watch is my preferred setup regardless. But this vid showed up in my sidebar one day, and after watching it I suddenly found myself thinking "Damn, maybe really owning one of those one day would be pretty cool."
Also, five million views, but not a single "lulz its the Note 7 all over again" comment in sight. At least not until you scroll down a ways. That is saying something, I think.
And that's exactly what I think Samsung is going for. That quiet "whoosh" feeling someone might feel inside from seeing the device out in the wild, in the real world. The kind of magic which is the holy grail of brand strategy. And which may be worth so much in the long run that some trite big time tech journalist using her Fold as a hot dog bun on Times Square or a snarky The Verge frat boy peeling a sticky membrane off the display while going "ewwww" doesn't really matter one iota.
The Note 7 was probably more of a real disaster. This, I wager, is not. Not to Samsung, however much crow they seem to have been served up on their dinner plate.
I think that in general, we just don't give these tech megacorps enough credit for their choices. At this point, Samsung's mobile device branch has probably been carefully crafting their image over the years to where they can "embarrass" themselves in public to an almost infinite degree, yet still come back one year later and sell millions of the next generation of the same device. People are used to their failures now, it's nothing out of the ordinary.
Two years ago I had a bet with MRU who thought that the Note line wouldn't survive the battery scandal. Today, every airline gives Samsung free advertising time over the in-flight speakers before every takeoff, and Note 10 rumours sell millions of clicks online.
By comparison, a similar failure for Apple would be literally unthinkable and probably do real and lasting damage to their business, because their chosen image is the exact opposite of Samsung's. For which reason they simply cannot afford to ever be first with anything anymore.
So yeah, are these hilarious issues with the Fold a result of the incompetence and stupidity of Samsung execs? I just can't believe it is. Sure, I don't think this kind of device will be truly usable and reliable for another 3-5 years, and give it at least another 5 years until it actually goes mainstream. But when it does, Samsung's might just sell more than any others.
Btw just in case,
@tbayrgs sorry if I come off as attacking you or your post, that is not at all how I mean this! I've just been trying to put my finger on what it is I think about all this, and suddenly the words came so I just let 'er rip