But my point is, if a business does stupid ****, they will fail no matter how big they are. That's true in any industry.
Repeated stupid decisions will cause downfall but i dont see Apple repeatedly making foolish decisions. No matter how much online tech geeks want Apple to fail I don't see it happening. Tech geeks have been predicting Apple's demise since forever yet each quarter Apple keeps laughing all the way to the bank.
Apple recognises the threat Sony didn't which is why the A7 has been shifted to TSMC and Display supplies are been transferred to LG, Sharp, AUO and Innolux. Apple has failed miserably before. It's that haunting history that will drive them to prevent a reoccurrence.
Without Apple and Google, Samsung is nothing in the mobile space. Sony is the cause of its own demise.