There's been so much evidence of samsung copying apple in the past, how do you explain the 132 page internal memo?
Anyone who brings up that document, obviously has not read it.
It was not about copying Apple directly. It even said that some things should be changed so they looked LESS like Apple's design choices (even though Apple's choices were hardly original).
It was about improving the user experience, and used the iPhone for examples, but not as what exactly to copy. In other words, the document often pointed out that the iPhone had slicker buttons or better sounds, and suggested that Samsung's developers should strive to come up with similar "fun" effects.
Judging from changes to iOS over the years, there's no doubt that Apple has done similar internal comparisons with Android.
Since I prefer to work with facts I've seen myself, I went through the entire 2010 document one Saturday morning, and checked each of the 126 pages of suggestions.
• 60 suggestions
were not implemented at all
• 20 were implemented, but were common phone items like button clicks
• 14 were related to Kies/iTunes and I do not use Kies
• 11 were directly "copied" into the S2/S3
The phone related items that were directly "copied" were:
1. Show Bluetooth connection type (keyboard, headphone) in BT menu
2. Make URLs, phone numbers, email addresses in documents actionable (*)
3. End Call button should be larger (not done in S2)
4. Double-tap shift key stays in uppercase mode
5. Long press on key gives alternate language characters
6. Add zoom in/out to email viewer
7. Add camera button to message editor
8. Easier switch between photo or videocam
9. Add pin-drop effect on maps
10. Use timewheel instead of buttons (Android often has both)
11. Show microphone instead of old reel-to-reel recorder (actually, HTC did this before Apple)
Not exactly earth shattering stuff, and not all (or even most) were invented by Apple.
(*) Subject of a patent fight
