Apple actually hit their targets. If you look at units of iPhone shipped during the year, iPhone had a slight yoy growth, which in itself is phenomenal
Accounting for the massive rise in ASPs this year. Had they cut any production, even a tiny bit and they would have a decline in unit sales each quarter for the year, we now know that’s not the case.
Counter point research is reporting 63 million units of iPhone X’s were sold in 10 months, which sounds about right.
Or $63 billion in profits for the iPhone X alone.
That’s about 6.3 billion dollars a month, November to August, generated by the iPhone X’s hardware sales alone.
Speculation about missed sales target was from a supplier slashing about 20 million units of amoled display production from their yearly quota, I’m sure you can guess who that is
. What’s interesting here is said supplier was the one that actually cut 20 million units of their premium flagship smartphone from its total annual/lifetime sales and said supplier actually supply the oled panels for their flagship smartphone.
Anyway it’s been a very interesting year.